The unified strength theory can account for the influence of intermediate principal stress using a specified parameter b, with which the determination of the values and influences of b is significant. In this research, a physical model test was carried out in combination with the numerical simulations to explore the effect of b on a sand foundation loaded by a shallow strip footing. Variation of parameter b would produce significant effect on the deformation characteristics, stress response, failure model, as well as bearing capacity of the sand foundation. In general, a larger b could be adopted to yield smaller magnitudes of stress. The calculated ultimate bearing capacity Pult increases linearly with increase in b, and an increment of 470% can be obtained using b = 1.0 relative to b = 0.0. The comparison of the bearing capacities of physical model test and numerical simulation suggests that b = 0.89–0.99 is the appropriate value for the experimental sand foundation, that ultimately results in a capacity increase in 420%–465% relative to the result of Mohr–Coulomb failure law.