“…This means that, in terms of word problem solving processes, problem solvers may not invest enough effort into trying to accurately represent the problem statement, which in inconsistent word problems includes the challenge of reversing the relational keyword into the opposite arithmetic operation. Given that personalized language in word problems and learning tasks increases motivation and interest (e.g., Davis‐Dorsey et al, ; Schrader, Reichelt, & Zander, ), directly addressing the problem solver by using the pronoun “you(r)” in the word problem is expected to increase the likelihood that they construct more accurate mental representations of the problem statement hidden in an inconsistent word problem due to heightened involvement, connectedness with, and personal relevance of the word problem (Brunyé et al, ; Libby et al, ; Mayer, ). By stepping into the described problem situation, problem solvers analyze the problem more carefully, and therefore be more sensitive to linguistic cues (e.g., you) that could help them understand the described problem.…”