The Effect of the Relationship Characteristics and Social Capital of the Sharing Economy Business on the Social Network, Relationship Competitive Advantage, and Continuance Commitment

Abstract

This study assessed relationship characteristics and social capital from the perspective of interdependent linkage between sharing economy businesses and consumers, which can create the social network and relationship competitive advantage. It verified the importance of the creative production process of the value network of sharing economy businesses. For this purpose, the statistical techniques were used to perform frequency, reliability/validity, suitability, and path analyses on 522 subjects active in sharing economy service communities. A structural model was thus proposed. The results of the study are as follows. First, the results of the path analysis between the relationship characteristics and social network (social relationships, social commitment) of sharing economy businesses showed that mutual influence and emotional connection had a significant effect on social relationships, and mutual influence, sense of belonging, and emotional connection had a significant effect on social commitment. Second, the results of the path analysis between social capital and social network (social relationships, social commitment) of sharing economy businesses showed that pursuit for self-fulfillment, social participation, and pleasure had a significant effect on social commitment. Third, the results of the path analysis between the social relationships, social commitment, relationship competitive advantage, and continuance commitment of sharing economy businesses showed that social relationships and social commitment had a significant effect on relationship competitive advantage, while relationship competitive advantage had a significant effect on continuance commitment.

A Study on Airbnb’s Trust Mechanism and the Effects of Cultural Values—Based on a Survey of Chinese Consumers

“…It is a term that has been used by human society for a long time, and the sharing behavior will generate and reproduce social relations [1]. In recent years, along with the development of information communication technology, the rising of consumer awareness regarding sustainability, and the increasing number of collaborative web communities [2], new forms of sharing behaviors have emerged by providing individuals with idle resources to others via the internet, so as to efficiently make use of the resources and to create new value, thus forming a kind of innovative economic model-the 'sharing economy'. The big difference between this new form of sharing economy and traditional sharing patterns is that the new form of sharing does not occur between kin family members or in acquaintance communities [1], but rather as a form of market in which strangers exchange goods and services.…”

The impact of creating shared value on hotels online reputation

“…CSV also has a significant effect on the intended behavior of consumers. The results of the study presented by Kang and Na (2018) on CSV and shared economy company/business performance also underline the significant effect of CSV on the intended behavior of consumers, apart from providing competitive advantages.…”

The Dark or Bright Side of Entrepreneurs' Social Capital: Effects on Creativity and Innovation

“…In addition, concepts such as income justice, rights, law, equality, trust, neighborhood, friendship contribute positively to social capital (Düzgün, 2018). Trust, loyalty, commitment (continuance, emotional and normative commitment) and community are recognized among the elements of social capital (Kang and Na, 2018). Besides, time and geographical proximity are resources that contribute to social capital (Fazio and Lavecchia, 2013;Foster, et al 2017).…”