The effect of three violent videogame engagement states on aggressive behavior: A partial least squares structural equation modeling approach

Abbasi, Amir Zaib; Rehman, Umair; Hussain, Khalil; Ting, Ding Hooi; Hlavacs, Helmut; Qummar, Hamza

doi:10.3389/fpsyg.2022.918968

Cited by 2 publications

(1 citation statement)

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“…The data was screened initially to exclude bias and incomplete responses. Out of 301 responses, 26 were deleted because of insincere answers, such as straight line, zigzag line, extra neutral responses and odd answer patterns (Hussain et al , 2023; Abbasi et al , 2022c). In total, 275 complete responses were used (thereby 89% usable response rate), with 100% females.…”

Section: Methodsmentioning

confidence: 99%

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Hussain

Fayyaz

Shamim

et al. 2023

JIMA

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Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the consumer’s attitude toward halal cosmetics. Important predictors such as trust on halal cosmetics, quality of halal cosmetics and religious beliefs of millennial Muslim female consumers shape consumer attitude. Design/methodology/approach The present study used the quantitative research design and deductive approach to collect the data from 275 halal cosmetics users in Pakistan by using a judgmental sampling approach. Findings Findings of the study provide useful insights for both theory and practice. The results support product quality, religious belief and trust on halal cosmetics as predictors of consumer’s attitude toward halal cosmetics that further develop consumers’ repurchase intention, which in turn enhances their overall brand loyalty. Besides, the findings also show that consumer repurchase intention has a mediating effect between consumer attitude toward halal cosmetics and consumer brand loyalty. Practical implications The current study helps in advancing practitioners’ understanding of female consumers’ brand loyalty in the halal cosmetics context. This study is considered to be greatly helpful for managers to gain knowledge about how repurchase intention and brand loyalty of millennial Muslim female consumers can be developed in the halal cosmetics segment, especially in the case of Pakistan. Originality/value Brand loyalty has been investigated by previous studies through different predictors and antecedents. This study contributes to the literature of brand loyalty by empirically examining and validating the different antecedents of consumer attitude that are accountable for creating consumer brand loyalty in the domain of halal cosmetics within the Pakistani cultural context. The current study also enhances the previous scholarly understanding on halal cosmetics by investigating the mediating role of consumer repurchase intention of halal cosmetics that further extends the discussion for both theory and practice.

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Section: Methodsmentioning

confidence: 99%