In this paper, deep‐drawn paperboard cups are characterized in terms of their elongation along the cup wall. For this purpose, a method for the non‐destructive determination of the elongation was developed and tested. Using the presented method, a parameter study of the process parameters blank holder force, forming temperature, material moisture content, drawing velocity, and clearance ratio was performed. The influence of the process parameters on the cup wall elongation was determined by statistical design of experiments. Using the determined relationships between the process parameters, it was possible to achieve a shape‐specific characterization of the elongation along the cup wall. The parameter study showed a significant influence of the blank holder force, the forming temperature, and the material moisture content to the elongation along the cup wall.