The effect of tourism live streaming information quality and source credibility on users’ continuous viewing intention: an application of elaboration likelihood model

Sang, Wenyuan; Ji, Siyu; Pu, Bo; Phau, Ian

doi:10.1080/10941665.2023.2217954

Cited by 13 publications

(2 citation statements)

References 49 publications

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“…As individuals’ perception of the authenticity of the media environment, presence holds significant implications for understanding their perception of media information and subsequent behavioral decision-making. Scholars have highlighted that within the context of tourism live-streamed shopping, factors such as information quality and source credibility can enhance individuals’ sense of presence, thereby stimulating their willingness to continue viewing ( Sang et al, 2023 ). Similarly, when individuals browse tourism information shared via social media, they also experience a sense of presence, with higher perceived presence correlating with a greater likelihood of impulse travel intentions ( Yao and Jia, 2021 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…In recent years, the academic community has increasingly focused on the relationship between presence and individual behavioral intention within the realms of virtual reality and digital technology. Sang et al (2023) discovered that heightened presence experienced while viewing tourism live-streamed shopping content correlates with a greater likelihood of viewers continuing to watch. Similarly, Yao and Jia (2021) observed that stronger presence when browsing tourism information on social media corresponds to a greater impulse to travel.…”

Section: Research Hypothesesmentioning

confidence: 99%

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Empowering pro-environmental behavior in tourists through digital media: the influence of eco-guilt and empathy with nature

Chen,

Cheng,

Yang

2024

Front. Psychol.

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In the digital economy era, leveraging digital media to foster tourists’ pro-environmental behavioral intention (TPEBI) has become crucial in the field of sustainable tourism. While existing studies have mainly focused on the driving mechanism of TPEBI within physical tourism contexts, the correlation between digital media information sharing and TPEBI remains unclear. Our study employs the cognitive-affective-conative framework to construct a theoretical model, considering eco-guilt and empathy with nature as mediating variables. It aims to explore the influencing mechanism of destination environmental information sharing through digital media on TPEBI from a presence perspective. Thereby, two scenario experiments were designed: Study 1 examined the impact of different formats of destination environmental threat information presentation on digital media on the sense of presence, while Study 2 explored the influencing mechanism of presence on TPEBI based on the conclusions of Study 1. Results indicate that (1) vivid and visible presentation formats of destination environmental threat information on digital media enhance individuals’ sense of presence; (2) sense of presence positively influences TPEBI; and (3) eco-guilt and empathy with nature mediate between presence and TPEBI. These findings not only contribute to theoretical and empirical research on digital media information sharing in sustainable tourism but also offer guidance for governments and tourism destinations to effectively stimulate TPEBI through digital media, achieve the sustainable development of destinations.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Research Hypothesesmentioning

confidence: 99%