“…Social Media: Social media outlets, including Facebook and Twitter, have been the subject of several credibility studies. However, such studies focus on the perceived credibility of the person who posted the information (e.g., Cunningham & Bright, 2012;Edwards, Spence, Gentile, Edwards, & Edwards, 2013;Hwang, 2013;Park, Xiang, Josiam, & Kim, 2014) or perceived credibility of the social media site itself (e.g., Lee & Ahn, 2013;Schmierbach & OeldorfHirsch, 2012); they tend not to examine the perceived credibility of the social media content directly (e.g., Castillo, Mendoza, & Poblete, 2013). A message credibility scale, such as the one proposed here, creates possibilities for future research to examine how the content of the message is perceived.…”