The Effect of Two Aspects-Quality Products and Consumers Psychology - Toward the Purchase Decisions of Samsung Mobile Phone

Abstract

Abstract

Pengaruh Kualitas Produk, Inovasi Produk Dan Promosi Terhadap Keputusan Pembelian Produk Hi Jack Sandals Bandung

“…Sebuah perusahaan perlu mengenal dengan baik keputusan pembelian yang dilakukan oleh seorang konsumen agar dapat lebih memaksimalkan penjualan produknya.Kotler dan Armstrong (2008:179) menjelaskan bahwa proses keputusan pembelian terdiri dari lima tahap yaitu pengenalan kebutuhan, pencarian informasi,evaluasi alternatif, keputusan pembelian dan perilaku pascapembelian yang dilalui oleh konsumen. Yulianda dan Handayani (2015) dalam penelitiannya yang berjudul "The Effect Of Two Aspects-Quality Products and Consumers Psychology-Toward The Purchase Decisions Of Samsung Mobile Phone" dan Brata et al (2017) dalam penelitiannya yang berjudul "The Influence Of Quality Products, Price, Promotion, and Location to Product Purchase Decision On Nitchi At PT. Jaya Swarasa Agung in Central Jakarta" menyatakan bahwa kualitas produk, psikologi konsumen, harga, promosi dan lokasi mempunyai pengaruh yang signifikan terhadap keputusan pembelian.Yulasmi (2015) dalam penelitiannya yang berjudul "Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Teh Siap Minum DalamKemasan" dan Astuti dan Abdullah (2017) dalam penelitiannya yang berjudul "Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pakaian Di Usaha Mikro Kecil Menengah" menyatakan bahwa kualitas produk dan promosi secara parsial dan simultan berpengaruh signifikan terhadap keputusan pembelian.…”

The Marketing Strategy of Samsung: Analysis Based on Consumer Behavior

“…Kotler and Keller (2009, p. 166) claim that environmental elements, such as individual, culture, psychological characteristics and social class have an impact on consumer decision-making [4].…”

“…The quality can draw a picture of it, including price suitability, battery, shape, service location, product design as well as indicators of operational simplicity, according to Jasfar (2009, pp. 57) [10]. With regard to the Samsung, product quality refers to how the product is dependable, long-lasting, and priceless.…”

Could tax compliance be increased? Measuring tax morale role in increasing tax compliance as a kind of strategy of sustainable future for human security from tax revenue

“…Theoretically, a perception influences individually a behavior [12]. The perception affects significantly behavior of consumer [29]. In the side of taxation, the existence of taxpayer perception that current tax administration system is more effective and easier in fulfilling tax obligations, will increase the willingness to pay taxes.…”