Using a unique experimental subject pool, I analyse the behaviour of subjects in a life-cycle consumption experimental task. As in previous experiments, it is clear that different subjects solve the task differently – some having strategies close to the fully optimal and others using simple heuristics. The nature of my subject pool enables me to see if there is any link between the strategies employed by the subjects and their demographic characteristics. I also explore whether the parameters in the task influence the chosen strategy. I find little systematic demographic influence. The results of the paper have an important message concerning the representativeness of typical subject pools used in economics experiments. Copyright Springer Science + Business Media, Inc. 2005life-cycle consumption, saving, demographics, strategies, intertemporal choice,