The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan

Alkarablieh, Ala’ A.; Khraim, Hamza Salim

doi:10.5539/ijms.v7n1p180

Cited by 12 publications

(9 citation statements)

References 9 publications

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“…Considering their benefits, online marketing is one of the most important revenue source for search engine companies such as Google, Bing, Yahoo etc. [10]. Furthermore, the rise of social media created opportunities for both the companies and the consumers.…”

Section: Digital Marketing and B2cmentioning

confidence: 99%

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva¹,

Arsova²,

Jovanov³

2022

JOE

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The aim of this paper is to provide better understanding of the meaning and the importance of digital marketing. Considering that large organizations are usually of interest when it comes to developing and analyzing marketing theory, this paper focuses on the SMEs. Marketing practices differ between large and small companies, which is the reason why better understanding of marketing practices and marketing planning can help the SMEs in increasing their performance. Hence, small businesses usually lack financial and human resources, which is why digital marketing can help them in better satisfying the needs of the targeted market and to be more efficient than the competitors. Consequently, implementation of the adequate marketing techniques can enhance the success and financial growth of the SMEs.

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Section: Digital Marketing and B2cmentioning

confidence: 99%

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva¹,

Arsova²,

Jovanov³

2022

JOE

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“…In other words, online advertising can provide more and better information about products and services and create a two-way communication with customers (Kircova and Cinar 2015). Thus, a bank can easily have access to the information about customer opinions and views about its brand and service features (Khraim and Alkrableih 2015).…”

Section: Online Advertisingmentioning

confidence: 99%

Investigating the Impact of Social Network Marketing on the Bank Customers’ Profitability

Yarahmadi

Nader

2021

Contextual Strategic Entrepreneurship

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Customer loyalty is important for profitability of any business including banking industry. This study aims to investigate the effect of social network marketing on customer profitability in banks and to design a customer profitability model in the field of marketing. A deductive approach is used to develop the hypotheses based on existing theory. This study is a descriptive research and uses the survey method. The sample is collected from 200 potential customers from Melli banks in Hamadan Province, Iran. The simple random sampling technique is selected for this study. The data have been analyzed, using the structural equation modeling. The conclusion is that electronic word-of-mouth marketing, online brand community, online advertising, and customer brand loyalty are influencing factors on the bank customers' profitability.

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“…According to Tellis (2009) and Alkarablieh & Khraim (2015), online advertisement efficacy is a broad term that usually relates to market reaction to a company's advertising. Search engine ads' key aim is to improve the popularity of search engine websites and draw more user traffic from search engines to those websites (Karjaluoto & Leinonen, 2009;Alkarablieh & Khraim, 2015).…”

Section: Online Advertisement Effectivenessmentioning

confidence: 99%

“…It is easy for search marketers to overlook the benefits, including investments in its site's quality and brand awareness as part of SEO strategy (Baye, Santos & Wildenbeest, 2015). In addition, based on Drolias' study (2007) and Alkarablieh & Khraim (2015), visitors click on the ads out of genuine interest. Therefore, this form of advertising is said to generate a much better success rate than the traditional pay per impression methods such as banners, or pay-per-view based advertising.…”

Section: Introductionmentioning

confidence: 99%

The relationship between online advertisement methods and their effectiveness

Shukri,

Wan Marzuki

2021

JEV

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Pengiklanan dalam talian telah menjadi salah satu alat yang menggunakan internet sebagai medium pemasaran di seluruh dunia untuk menghantar mesej promosi kepada individu di seluruh dunia di dunia hari ini. Pengiklanan dalam talian digunakan oleh perniagaan dan organisasi untuk mempromosikan produk dan perkhidmatan mereka. Terdapat lebih empat bilion pengguna Internet di planet ini. Ini menyediakan iklan dalam talian dengan rangsangan yang besar. Idea bahawa peningkatan pesat dalam hasil pengiklanan dalam talian menunjukkan kebolehlaksanaan pengiklanan web global sebagai alternatif kepada media tradisional semakin berkembang disebabkan oleh peningkatan dalam pengiklanan Internet. Pengiklanan dalam talian boleh disesuaikan, menjadikannya lebih mudah untuk perniagaan mengubah produk dan perkhidmatan mereka. Tujuan utama kajian ini adalah untuk mengenal pasti hubungan antara kaedah pengiklanan dalam talian dan keberkesanannya. Tinjauan itu mengumpul maklum balas daripada 300 responden. Soal selidik dalam talian disebarkan dalam kumpulan Facebook usahawan kerana peserta kebanyakannya adalah usahawan. Data ini dianalisis secara deskriptif dan melalui analisis inferensi. Kajian mendapati bahawa semua strategi pengiklanan dalam talian, seperti SEO, PPC, dan media sosial, adalah alat pengiklanan yang berkesan. Hasil kajian adalah penting dalam mengembangkan metodologi kajian literatur untuk pengiklanan internet dan menjadikannya relevan kepada semua pemilik perniagaan. Online advertising has become one of the tools that use the internet as a worldwide marketing medium to send promotional messages to individuals all over the world in today's world. Online advertising is used by businesses and organisations to promote their products and services. There are over four billion Internet users on the planet. This provides online advertisements with a considerable boost. The idea that a rapid increase in online advertising revenues demonstrates the feasibility of global web advertising as an alternative to traditional media is growing due to the rise in Internet advertising. Online advertising is adaptable, making it easier for businesses to alter their products and services. This study's primary purpose is to identify the relationship between online advertisements method and their effectiveness. The survey collected responses from 300 respondents. The online questionnaires are disseminated in an entrepreneur Facebook group because the participants were primarily entrepreneurs. This data was analysed descriptively and through inferential analysis. The study found that all online advertising strategies, such as SEO, PPC, and social media, are effective advertising tools. The study outcomes are critical in expanding the literature review methodologies for internet advertising and making them relevant to all business owners.

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The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan

Cited by 12 publications

References 9 publications

Digital marketing and the potential for financial growth of small and medium-sized businesses

Digital marketing and the potential for financial growth of small and medium-sized businesses

Investigating the Impact of Social Network Marketing on the Bank Customers’ Profitability

The relationship between online advertisement methods and their effectiveness

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