Context Fodder beet (FB) is a widely used winter feed in New Zealand’s southern regions due to its high yield, consistent quality, and environmental benefits. However, FB is low in crude protein, phosphorus and fibre, and a survey showed that many dairy farmers were concerned that feeding FB may have negative impacts on lifetime performance. Aim To determine whether winter feeding FB or kale (Ka) to dairy cows, and then their heifer offspring at 1 and 2 years old, affects the heifer performance from birth until the end of their first lactation. Methods In June–August 2017, pregnant dairy cows were fed FB or kale over winter and then 140 of the resultant heifer offspring were divided into four treatment groups at 9–11 months old according to their dam’s winter diet and offered either FB or kale, with pasture baleage. The groups were as follows (dam crop–heifer crop): FB–FB, FB–Ka, Ka–FB, Ka–Ka. The heifers’ subsequent performance (growth, stature, milk production, and reproduction) was measured to the end of their first lactation (May 2020), and blood mineral status was monitored from May 2018 to May 2019. This observational study has its limitations, but is useful for generating hypotheses to test in more controlled research. Key results Heifers grazing FB in winter (June–August) 2018 had lower blood plasma urea and phosphate concentrations than did heifers grazing kale, despite similar dietary crude protein contents. Treatments had no effect on milk production. However, the heifer liveweights were affected and there was an indication of poorer reproductive performance. The FB–FB heifer treatment group had a lower average liveweight than the FB–Ka heifers from 1 to 2.8 years old. Conclusions Although no impact on milk production for the first lactation was observed, the key results suggest possible negative impacts of feeding heifers FB during winter, particularly if their dam also wintered on FB. Implications The combined effects of FB dam and heifer winter diets on lifetime productivity warrant further investigation to help develop sustainable FB feeding systems. When feeding FB, we recommend that farmers test their crops and supplements to ensure that sufficient nutrition, in particular protein and phosphorus are provided.