The Effect PENGARUH WORD OF MOUTH TERHADAP NIAT BERKUNJUNG DAN DAMPAKNYA TERHADAP KEPUTUSAN BERKUNJUNG LAGI

Kharisma, Pande Maha; Giantari, I Gusti Ayu Ketut

doi:10.24843/ejmunud.2021.v10.i12.p11

Cited by 5 publications

(6 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Visiting interest is analogous to buying interest, Albarq (in Aprilia, 2015). Kotler (in Aprilia, 2015) informs interest as a drive, namely a strong internal stimulus that motivates action, where this drive is influenced by desires, tastes and positive feelings about the product.…”

Section: Literature Reviewmentioning

confidence: 99%

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Widiastuti

2023

JBMS

View full text Add to dashboard Cite

The expansion of the tourism area is currently directed to re-introduce and raise the historical value of tourist destinations, the economic level and income of local communities in developing micro-enterprises and the creative economy around tourist areas. To promote natural, cultural, artificial and other tourist destinations in Jambi City, the Jambi City Tourism and Culture Office (DISPARBUD) uses social media and websites to inform the public about the potential of tourist destinations in Jambi City, namely through the website https://disparbud.jambikota.go.id/sejarah/ and several Instagram accounts, namely @danau.sipin, @tp_pkk_danau_sipin, @jambiparadise, @kampoengradja, then to what extent and how the contribution and role of electronic Word of Mouth (eWOM) in helping the city government and local communities to increase the progress of tourist destinations in the Jambi City area. Researchers use an exploratory type of research, namely a research approach that aims to find information, data and facts about a topic or problem that is not yet fully understood by a researcher. The data used in this study are primary data that can be obtained from direct interviews and through distributing questionnaires via Google Forms. The sample selection technique is based on chance, namely, anyone who incidentally meets the researcher and is willing to become a sample if it is deemed that the person who happened to be met is suitable for the data source. The sample in this study was local people in Jambi City, totalling 114 people. The findings of the results obtained that the variables of historical value and attractiveness of tourist destinations show significant results on visiting interest, while the eWOM variable has not shown a level of significance to the visiting decision variable. Therefore, to increase interest in visiting tourist destinations, it is necessary to synchronize information and data from tourist destination managers, local governments, tour guides, and local wisdom related to historical value, accessibility, and accurate infrastructure so that when the information is conveyed through eWOM, users are no longer confused or exhausted from the information obtained. Abundant and accurate information no longer complicates the decision-making process to determine the optimal visiting decision.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Widiastuti

2023

JBMS

View full text Add to dashboard Cite

show abstract

“…The theory of visiting interest has the same analogy as buying interest (Albarq, 2013). Interest is an impulse that is influenced by stimulus and positive feelings towards the product (Aprilia, 2015). Based on previous research, tourists' perceptions of the quality of tourist attractions influence their desire to visit (Widiyanto & 2015).…”

Section: Interest In Visitingmentioning

confidence: 99%

Analysis of Factors Affecting the Interest of Visiting Tourists in Religious Tourism Destinations Sunan Gunung Jati

Syaeful bakhri,

Ega Triyana,

Faridah Nurbaiti

et al. 2023

JESKaPe

View full text Add to dashboard Cite

Religious tourism is one of the tours in Indonesia. Religious tourism is well known by most Indonesians considering the level of religion and culture inherent in Indonesian society. Cirebon is an area thick with tradition and culture, so it is known as the City of Religion. The icon of religious tourism in Cirebon is the Tomb of Sunan Gunung Jati which is a mandatory destination for religious tourists. The purpose of this research is to find out how religiosity, facilities, and tourist attraction can affect the interest of visitors. This study uses regression analysis as a quantitative approach. The population of this study is all tourists who visit Sunan Gunung Jati tourism. The sample of this study amounted to 96 respondents. Based on the analysis using the simultaneous significance test (F-test), the F-count value is 33,113 with a probability of 0.000, meaning that all independent variables, namely X1, X2, and X3 together have a significant effect on the dependent variable. The results showed that the dependent variable, namely the interest of visiting tourists in Sunan Gunung Jati tourism, was influenced by the independent variables, namely religiosity, facilities, and tourist attraction. Tourism managers are expected to maintain and maintain the condition of tourist facilities and increase visitor comfort. For further researchers, it is necessary to examine other variables that are not in this study, to analyze other factors that influence tourist interest.

show abstract

“…Hal ini menunjukkan adanya perbedaan dalam pengaruh iklan pada produk tertentu sehingga perusahaan dapat menggunakan hal tersebut sebagai bahan pertimbangan dalam perancangan strategi marketing nya. Niat merupakan faktor motivasi yang mendorong seseorang melakukan sesuatu (Kharisma & Giantari, 2021). Brand memiliki peran utama dalam meningkatkan keinginan pembelian konsumen (Pranata & Pramudana, 2018).…”

Section: Pendahuluanunclassified

Peran Brand Awareness Memediasi Pengaruh Daya Tarik Iklan Terhadap Niat Beli BLIBLI.COM Di Kota Denpasar

Yuda,

Giantari

2023

EEB

View full text Add to dashboard Cite

Penelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh daya tarik iklan terhadap niat beli pada Blibli.com di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel yang diambil sebanyak 120 responden. Sampel ditentukan menggunakan model non-probability sampling dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis jalur (path analysis) dan Uji Sobel. Hasil penelitian ini menunjukkan bahwa seluruh hipotesis diterima. Daya tarik iklan berpengaruh positif dan signifikan terhadap niat beli, daya tarik iklan berpengaruh positif dan signifikan terhadap brand awareness, brand awareness berpengaruh positif terhadap niat beli dan brand awareness mampu memediasi secara parsial pengaruh daya tarik iklan terhadap niat beli Blibli.com di Kota Denpasar. Implikasi dari penelitian ini adalah Blibli.com perlu untuk memperhatikan penerapan strategi pengiklanan sehingga memperkuat brand awareness untuk menciptakan niat beli pada Blibli.com di Kota Denpasar. Konsumen yang sadar terhadap merek Blibli.com di Kota Denpasar dapat menciptakan keingintahuan dan ketertarikan konsumen pada merek Blibli.com yang akhirnya memunculkan niat beli konsumen pada Blibli.com.

show abstract

The Effect PENGARUH WORD OF MOUTH TERHADAP NIAT BERKUNJUNG DAN DAMPAKNYA TERHADAP KEPUTUSAN BERKUNJUNG LAGI

Cited by 5 publications

References 5 publications

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

History, Tourist Attraction and Electronic Word of Mouth (EWOM) on Visiting Decisions at Jambi City Tourist Destinations

Analysis of Factors Affecting the Interest of Visiting Tourists in Religious Tourism Destinations Sunan Gunung Jati

Peran Brand Awareness Memediasi Pengaruh Daya Tarik Iklan Terhadap Niat Beli BLIBLI.COM Di Kota Denpasar

Contact Info

Product

Resources

About