2021
DOI: 10.33258/birci.v4i1.1688
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The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region

Abstract: This study explains how effective advertising marketing is in three print media in Mandailing Natal. Several print media such as the Waspada Daily, representatives of the Mandailing Natal bureau and Mohganews, stated that the impact of the Covid 19 outbreak on the effectiveness of advertisements in the print media mentioned above. On the other hand, the print media Madina Post revealed that the Covid 19 pandemic had little impact on the advertisements served through the advertising column in its print media. T… Show more

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Cited by 24 publications
(20 citation statements)
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“…The outbreak of this virus has an impact especially on the economy of a nation and Globally (Ningrum, 2020). The problems posed by the Covid-19 pandemic which have become a global problem have the potential to trigger a new social order or reconstruction (Bara, 2021). Pinatih et al, (2021, state that in the pandemic era, teachers are required to be more creative and innovative in their teaching and learning processes.…”
Section: Introductionmentioning
confidence: 99%
“…The outbreak of this virus has an impact especially on the economy of a nation and Globally (Ningrum, 2020). The problems posed by the Covid-19 pandemic which have become a global problem have the potential to trigger a new social order or reconstruction (Bara, 2021). Pinatih et al, (2021, state that in the pandemic era, teachers are required to be more creative and innovative in their teaching and learning processes.…”
Section: Introductionmentioning
confidence: 99%
“…Likewise, the views of Bara et al, (2021) What Experts Tell About ….. 53 speculation as a condensation for Stimulus-Organism-Response (SOR), which affects how human personality responds to the design of online communication media, which is increasingly in demand by the community today. It turns out that the digital online problem in the current era has become an important issue that beats print media even in remote areas (Yamin, 2017).…”
Section: Online Promotionmentioning
confidence: 99%
“…The outbreak of this virus has an impact especially on the economy of a nation and Globally (Ningrum, 2020). The problems posed by the Covid-19 pandemic which have become a global problem have the potential to trigger a new social order or reconstruction (Bara, 2021).…”
Section: Introductionmentioning
confidence: 99%