The Effectiveness of Attractions in Increasing the Visits of Tourists in Samosir, North Sumatera

Abstract

This research aims to analyse the effectiveness of attractions in increasing the visits of tourists. This research used quantitative. The research population was the communities of tourist villages, and the tourists who came to visit Samosir, North Sumatera, while the research samples were 50 people taken by random sampling technique. The techniques of research data collection were documentation studies, questionnaires, observations and interviews. The data analysis technique used is simple linear regression. The results of the study conclude that there was a positive and significant contribution between the effectiveness of attractions on the visits of tourists in the tourism village of Samosir, North Sumatera. Suggestions for this research need to increase the quantity and quality of attractions based on Batak culture periodically and continuously such as festivals of songs, dances and Batak cultural arts so that they attract tourists to visit in Samosir, North Sumatera.

Enhancing Tourist Village Quality Through Community Behavior Models

“…The amount of contribution of community behavior models on the tourist village quality was 51.69%, or it could be stated that there was 51.69% of the variation in the quality of tourist village (Y) could be explained by variations in community behavior models (X), and other variables determined the remaining 48.31%. This research was supported by the studies of Revida et al [23], Revida et al [24], Sasmitha and Marhaeni [25], and Nugraha et al [26].…”

“…The tourist village quality refers to the efforts to develop and improve tourist facilities to meet the needs of tourists, ranging from attractions to accommodations and accessibility. Tourist villages have become one of the tourism sectors that increase the empowerment of rural communities [20].…”

Commodification of Local Culture in The Development of Wayang Villages Tourism

“…This local culture encompasses traditions, performing arts, and other aspects that color the daily lives of the village communities (Zalili et al, 2023). In addition to local culture, tourist villages also incorporate natural beauty, traditional culinary delights, agricultural systems, social systems, locally crafted souvenirs, and various other innovations (Revida et al, 2021;Rudwiarti et al, 2021). Together, these elements create a strong allure for tourists seeking authentic and interactive experiences in a rural setting.…”

Village Owned Enterprises Governance (BUMDes) Based on the Tourism Village Development

“…Building tourism villages and tourism villages development had been proclaimed since 2014 by Joko Widodo as a President of Indonesia. Tourism villages will certainly have a double impact on the lives of rural communities, including reducing poverty, preventing urbanisation namely the movement of people from village to cities, reducing unemployment, increasing the income of rural communities, regions and even the country, preserving the environment, local culture and more love about the homeland [4]. There are so many positive impacts from tourism villages for rural communities, resulting in the attention of the government of Indonesia at present being increasingly focused on the tourism villages development both in the form of programs, activities and projects.…”

“…In fact, the central government had allocated substantial funds for the tourism village development through village funds sourced from the State Revenue and Expenditure Budget (APBN), which had increased significantly every year. These village funds can be used, among other things, for villageowned enterprises (BUMDes) based on the development of tourism villages coupled with self-funding for tourism villages communities [5].…”