“…Scholars have criticized existing studies for failing to contextualize effectuation and have called for studies on the impacts of effectuation in different environments (Arend et al, 2015; Deng et al, 2021). In highly dynamic contexts, entrepreneurs tend to motivate stakeholders to invest resources to develop successful BMI, so as to create win–win situations (Alsos et al, 2020; Chen et al, 2021; Galkina & Chetty, 2015). The results support the view that effectuation is more effective in dynamic environments (Futterer et al, 2018; Peng et al, 2020; Reymen et al, 2015; Welter & Kim, 2018; Yu et al, 2018) and respond to calls to integrate the boundary conditions of effectuation (Chen et al, 2021; Welter & Kim, 2018).…”