2015
DOI: 10.2196/jmir.3979
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The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels: An Experimental Study

Abstract: BackgroundProcessing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences.ObjectiveThe aim of this paper is to investigate what features of spoken health animations improve information recall and attitudes and whether there are differences between health literacy groups.MethodsWe conducted an online experiment among 231 par… Show more

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Cited by 219 publications
(205 citation statements)
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“…Educational videos and animation employed in the context of health care have been shown to increase patients’ knowledge of their own condition and their compliance with care [58,59], recall of oncology information [60], decision making, and self-efficacy [61]. However, audio visual material was only incorporated into 11% (9/85) of the sites evaluated.…”
Section: Discussionmentioning
confidence: 99%
“…Educational videos and animation employed in the context of health care have been shown to increase patients’ knowledge of their own condition and their compliance with care [58,59], recall of oncology information [60], decision making, and self-efficacy [61]. However, audio visual material was only incorporated into 11% (9/85) of the sites evaluated.…”
Section: Discussionmentioning
confidence: 99%
“…Information should, therefore, be made increasingly available in more interactive formats that depend less on formal literacy and knowledge of the local language [17]. Meppelink and colleagues [18] provide empirical support for this claim. In an experimental study they show that recall and attitude change were significantly higher in low health literate participants when information was presented verbally and enriched with animations supporting the content compared to standard written text and illustrations.…”
Section: Media Health Literacy and Ehealth Literacy In Contextmentioning
confidence: 99%
“…Furthermore, this study emphasizes the importance of health messages that are easy to imagine, which might especially support people who might have difficulties with creating mental pictures themselves because of a lack of health-related knowledge. This could be done, for example, by using images, animations, or concrete language (Mayer, 2002;Meppelink, Van Weert, Haven, & Smit, 2015). The finding that involvement only marginally explained the relationships among health literacy, recall, and attitudes is promising, as it suggests that people with lower health literacy do not experience a lack of engagement with information when it comes to health information processing.…”
Section: Discussionmentioning
confidence: 97%