Provision of behavioral health care in the United States has long been subject to a range of systemic and structural barriers impacting availability, access, and acceptability, particularly in rural settings. Telehealth is one way to facilitate access and continuity of care for all individuals during the COVID-19 pandemic and beyond. To inform ongoing and future implementation of telehealth, particularly among Hispanic/Latinx rural populations, we gathered provider perspectives from a North Carolina nonprofit organization that provides and advances behavioral health treatment for rural residing Spanish-speaking individuals and families. Providers completed a semistructured interview and repeated qualitative monthly survey on implementation "peaks and valleys" to describe challenges encountered and strategies enacted related to recruitment and accessibility, privacy, data systems and internal infrastructure, therapeutic process, and reimbursement. A rapid qualitative analysis approach was conducted to identify and organize themes across all provider interviews and qualitative surveys. Key themes around telehealth implementation were identified across three main categories: (a) establishing technology-based infrastructure, (b) maintaining provider engagement, and (c) maintaining client engagement. Implications for future telehealth implementation are discussed.
Public Health Significance StatementProvider perspectives offer important insights on the implementation of telemental health services critical for working in underserved areas. These provider insights can help address the significant shortage of mental health professionals in rural regions. Understanding factors associated with provider burden can increase willingness to embrace technology and innovative approaches, which enhances the overall quality and effectiveness of telemental health services, improving health outcomes for rural communities.