1961
DOI: 10.1037/h0048493
|View full text |Cite
|
Sign up to set email alerts
|

The effectiveness of unanticipated persuasive communications.

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

2
50
0

Year Published

1971
1971
2016
2016

Publication Types

Select...
6
3
1

Relationship

0
10

Authors

Journals

citations
Cited by 98 publications
(53 citation statements)
references
References 2 publications
2
50
0
Order By: Relevance
“…Hovland et al (1953) interpreted these findings as suggesting that trustworthiness may play a greater role in attitude change than expertness. Subsequent research confirmed the significant role that the communicator's intent may play in attitude change (e.g., Allyn & Festinger, 1961;Weiss & Fine, 1955;1956).…”
Section: Introductionmentioning
confidence: 86%
“…Hovland et al (1953) interpreted these findings as suggesting that trustworthiness may play a greater role in attitude change than expertness. Subsequent research confirmed the significant role that the communicator's intent may play in attitude change (e.g., Allyn & Festinger, 1961;Weiss & Fine, 1955;1956).…”
Section: Introductionmentioning
confidence: 86%
“…Future research on patient satisfaction needs to take account of the influence of demand characteristics (influences of researchers' expectations on subjects' responses) and social pressure. In any case, satisfaction and absence of regret can be accounted for by 'cognitive dissonance' 43 -a well-documented human tendency to justify an irretrievable choice to reduce the tension generated by conflicts and dilemmas. However carefully obtained, consumer satisfaction should not be confused with clinical effectiveness.…”
Section: Discussionmentioning
confidence: 99%
“…Also, distraction has been shown effective in diminishing the amount of thought employed in assessing a persuasive message [1] [28]. Distraction has this effect even in moderate amounts (where the subjects can recall as many arguments as if not distracted) [28].…”
Section: Affecting Elaboration Likelihoodmentioning
confidence: 99%