The Effects of 360-Degree VR Videos on Audience Engagement: Evidence from the New York Times

Wang, Guan; Gu, Wenying; Suh, Ayoung

doi:10.1007/978-3-319-91716-0_17

Cited by 39 publications

(19 citation statements)

References 63 publications

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“…sensiks.com). The news industry has adopted immersive 360 • videos (Hendriks Vettehen et al, 2019) to give viewers the feeling that they are present at the location of the event, so that they can experience the news story rather than merely watch it (de la Peña et al, 2010;Wang et al, 2018). By establishing an emotional connection between subject and viewer (Hendriks Vettehen et al, 2019) these videos may ultimately lead to greater audience's emotional involvement in current events (de la Peña et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

An Immersive Self-Report Tool for the Affective Appraisal of 360° VR Videos

Toet

Heijn

Brouwer

et al. 2020

Front. Virtual Real.

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Section: Introductionmentioning

confidence: 99%

An Immersive Self-Report Tool for the Affective Appraisal of 360° VR Videos

Toet

Heijn

Brouwer

et al. 2020

Front. Virtual Real.

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“…It has been argued that physiological arousal mediates the effect of VR on presence and emotions (Freeman et al, 2005;Visch et al, 2010), at least for strongly arousing emotions, such as fear and anxiety (Juan and Perez, 2009), and potentially also anger (Diemer et al, 2015). Indeed, immersive 360° video has been found to lead to higher levels of presence (Bindman et al, 2018;Suh et al, 2018Vettehen et al, 2019, and to evoke stronger physiological responses than traditional 2D video (Chirico et al, 2017) and of similar intensity as responses elicited in real environments (Higuera-Trujillo et al, 2017).…”

Section: Factors Influencing Emotional Responses To Vrmentioning

confidence: 99%

Virtual Reality-based Conflict Resolution: The Impact of Immersive 360° Video on Changing View Points and Moral Judgment in the Context of Violent Intergroup Conflict

Hasler¹,

Hasson²,

Landau³

et al. 2020

Preprint

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We present an experimental study conducted in the context of the Israeli-Palestinian conflict that examined the effect of immersive 360° video on inducing a more critical perception of the ingroup’s actions in the conflict. An immersive experience of a simulated conflict scenario filmed from the outgroup’s point of view led to the judgment of the ingroup actors’ behavior as less moral and less justified compared to watching the same scenario as a two-dimensional video. Contrary to expectation, this effect was not mediated through increased outgroup perspective-taking and empathy, but through higher levels of hostile emotions towards the ingroup actors, which in turn were influenced by an increased sense of presence and engagement in the immersive experience. These findings provide initial evidence for the still widely unexplored potential of virtual reality as a new method for conflict resolution but challenge the common assumption of the empathy-enhancing capacity of virtual reality.

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“…Other studies are tackling the specific topic of focus and attracting attention in VR (Mateer, 2017;Rothe et al, 2017;Sheikh et al, 2017). In addition, some researchers have carried out studies on the impact of cinematic VR on immersion (De la Peña et al, 2010;Cummings & Bailenson, 2016;Jones, 2017) and engagement (Wang, Gu & Suh, 2018).…”

Section: Related Workmentioning

confidence: 99%

Making interaction with virtual reality accessible: rendering and guiding methods for subtitles

Agulló

Montagud

Fraile

2019

AIEDAM

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Accessibility in immersive media is a relevant research topic, still in its infancy. This article explores the appropriateness of two rendering modes (fixed-positioned and always-visible) and two guiding methods (arrows and auto-positioning) for subtitles in 360° video. All considered conditions have been implemented and integrated in an end-to-end platform (from production to consumption) for their validation and evaluation. A pilot study with end users has been conducted with the goals of determining the preferred options by users, the options that result in a higher presence, and of gathering extra valuable feedback from the end users. The obtained results reflect that, for the considered 360° content types, always-visible subtitles were more preferred by end users and received better results in the presence questionnaire than the fixed-positioned subtitles. Regarding guiding methods, participants preferred arrows over auto-positioning because arrows were considered more intuitive and easier to follow and reported better results in the presence questionnaire.

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The Effects of 360-Degree VR Videos on Audience Engagement: Evidence from the New York Times

Cited by 39 publications

References 63 publications

An Immersive Self-Report Tool for the Affective Appraisal of 360° VR Videos

An Immersive Self-Report Tool for the Affective Appraisal of 360° VR Videos

Virtual Reality-based Conflict Resolution: The Impact of Immersive 360° Video on Changing View Points and Moral Judgment in the Context of Violent Intergroup Conflict

Making interaction with virtual reality accessible: rendering and guiding methods for subtitles

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