The Effects of a Campaign Brochure “Drop” in a County-Level Race for State's Attorney

Miller, Roy E.; Richey, William M.

doi:10.1080/23808985.1980.11923820

Annals of the International Communication Association

1980

DOI: 10.1080/23808985.1980.11923820

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The Effects of a Campaign Brochure “Drop” in a County-Level Race for State's Attorney

Roy E. Miller

William M. Richey

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1981

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Cited by 4 publications

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References 26 publications

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“…Three studies investigated the effects of direct mail advertising. Miller and Richey (1980) found that voters who received brochures had more knowledge about the candidate featured in the brochure. Olsen (1985) reports that those who recalled receiving direct mail from a candidate in California were significantly more likely to vote for that candidate.…”

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A Functional Analysis of 2016 Direct Mail Advertising in Ohio

Benoit

2017

American Behavioral Scientist

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Few studies examine the content of political direct mail advertising (pamphlets, brochures) despite the fact that this campaign medium remains a popular means of reaching voters. This study reports a functional analysis of 68 direct mail advertisements employed in Ohio in 2016. These messages acclaimed more than they attacked; no defenses occurred in this sample. The topics of the statements in these texts were about evenly split between policy (48%) and character (52%). As predicted, both general goals and ideals were employed more frequently to acclaim than to attack. This study adds to our knowledge of direct mail advertising and nonpresidential ads (only 6% of the brochures in this sample were from the presidential race).

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A Functional Analysis of 2016 Direct Mail Advertising in Ohio

Benoit

2017

American Behavioral Scientist

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Political Communication Theory and Research: An Overview

Mansfield

Weaver²

1981

Annals of the International Communication Association

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A Field Experimental Study of a Precinct Committeeman's Canvassing Efforts in a Primary Election: Cognitive Effects

Baer

Bositis

Miller

1981

Annals of the International Communication Association

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The Effects of a Campaign Brochure “Drop” in a County-Level Race for State's Attorney

Cited by 4 publications

References 26 publications

A Functional Analysis of 2016 Direct Mail Advertising in Ohio

A Functional Analysis of 2016 Direct Mail Advertising in Ohio

Political Communication Theory and Research: An Overview

A Field Experimental Study of a Precinct Committeeman's Canvassing Efforts in a Primary Election: Cognitive Effects

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