2024
DOI: 10.3390/su16156685
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The Effects of a Digital Marketing Orientation on Business Performance

Simona-Valentina Pașcalău,
Felix-Angel Popescu,
Gheorghina-Liliana Bîrlădeanu
et al.

Abstract: Customer relationship management (CRM) has become increasingly important as a result of the pressure organizations are under to remain competitive. CRM has been and is widely promoted as essential to a company’s ability to survive. According to this study, CRM is more than just a computer program or software package. We believe that for organizations to use CRM effectively, it must be viewed from a strategic point of view. Therefore, this study focuses on the consequences of digital marketing on business perfo… Show more

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