The Effects of Blog-Mediated Public Relations (BMPR) on Relational Trust

Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media

“…Does it matter, though? Yang and Lim (2009) demonstrated that interactivity in blogs is important for a blogger's credibility, but did not explore the implications of asocialness, or bloggers posting without allowing comments, nor implications for attitude toward the brand and purchase intention. One way to respond to calls for greater integration of theory in PR and promotion management (An & Cheng, 2007;Ye & Ki, 2012), is to draw from related fields such as consumer behavior and interpersonal communication.…”

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

“…Emerging technologies, advances in social media, and new communication platforms represent powerful tools for enhancing public participation (Lovejoy, Waters, & Saxton, 2012), communicating directly with the publics, bypassing traditional gatekeepers (Sallot, Porter, & Acosta-Alzuru, 2004;Wright & Hinson, 2009), 'repairing' the reputation and preventing potential boycotts in crisis situations (Schultz, Utz, & Göritz, 2011), achieving higher organizational credibility (Yang & Lim, 2009), creating instantly available avenues through which to disseminate messages and reach particular audiences (Avery et al, 2010) and even empowering practitioners by improving their productivity and managing issues better (Sallot et al, 2004).…”

Broadening the Concept of Expectations in Public Relations

“…Expectations of socially or morally accepted behavior were mentioned as factors that contribute to trust formation, as relational trust includes a willingness to take a risk or be vulnerable toward the other (e.g. Bekmeier-Feuerhahn & Eichenlaub, 2010;Yang & Lim, 2009 (Kim, 2011;Kramer, 2010).…”