The Effects of cluster and service quality on trade fair's Revisit intention:Evidence from non-central city of the Guangdong-Hongkong-Macao Greater Bay Area
Abstract:For evaluating the correlation of industrial cluster, service quality and revisit intention in the trade fairs, we chose Zhongshan, the non-central city of Guangdong-Hongkong-Macao Greater Bay Area as a case to use scales such as cluster effect, destination accessibility and quality of service to test the professional visitors' behavior intention, satisfaction and revisit intention. The overall service quality of the trade fair is evaluated by measuring cluster effect (host city leadership in the industry , ho… Show more
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