2020
DOI: 10.1080/10447318.2020.1834730
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The Effects of Consumers’ In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store

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Cited by 14 publications
(4 citation statements)
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“…These online purchases account for 6.27% of the Korean gross domestic product ($1.53tn) (Export.Gov, 2019). Innovative technologies, such as augmented reality (AR) for shopping, have grown in popularity (Chung et al, 2018;Lee et al, 2021). Furthermore, Korean cosmetics sales have increased over the past decade because of quality, domestic and international purchasing power and effective advertising campaigns (Asgari and Hosseini, 2015;Shalehah et al, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…These online purchases account for 6.27% of the Korean gross domestic product ($1.53tn) (Export.Gov, 2019). Innovative technologies, such as augmented reality (AR) for shopping, have grown in popularity (Chung et al, 2018;Lee et al, 2021). Furthermore, Korean cosmetics sales have increased over the past decade because of quality, domestic and international purchasing power and effective advertising campaigns (Asgari and Hosseini, 2015;Shalehah et al, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…The "flow" concept introduced by Novak and Hoffman (1997) and adapted from Csikszentmihalyi and Csikszentmihalyi (1990) has been most widely used to measure consumers' cognitive experiences in this field. A flow state can arise during humancomputer interactions (Lee et al, 2021) when users are totally immersed in an online activity and forget the environment around them. Literature shows that the level of this state is determined by the level of interactivity, telepresence and the user's skills.…”
Section: Cognitive Experiencementioning
confidence: 99%
“…According to environmental psychology approaches (Mehrabian and Russel, 1974;Horng and Hsu, 2021), it appears that a congruent shopping atmosphere could encourage consumers to spend more time in the point-of-sale and favor the development of positive emotions. The flow concept is a very feasible variable given the experiential elements present in physical stores (Lee et al, 2021). In fact, Lazaris et al (2021) have shown that omnichannel retail design offers a fertile ground for generating flow experiences within physical stores, thereby calling for further investigation in this direction.…”
Section: Relationship Between Aesthetic and Cognitive Experiencementioning
confidence: 99%
“…Hasil penelitian sesuai dengan penelitian DAM (2020) yang menyatakan bahwa Brand Image berhubungan positif dengan Brand Commitment. Sejalan dengan pernyataan menurut pernyataan Lee et al, (2021) yang menyatakan brand commitment sebagai komitmen yang melibatkan kepercayaan, dedikasi, dan janji. Konsep komitmen ini diperiksa dalam psikologi organisasi, psikologi sosial dan riset pemasaran yang menunjukkan dedikasi terhadap organisasi atau brand.…”
Section: Brand Image Terhadap Brand Commitmentunclassified