The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

Wang, Di; Yao, Jun; Martin, Brett

doi:10.1016/j.ijhm.2021.102910

Cited by 65 publications

(83 citation statements)

References 37 publications

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“…The second identified subtheme deals with consumer perceptions of specific products/services during the pandemic and prevention measures implemented by hospitality companies. Some papers covering this subtheme examined how perceptions of social distancing and other prevention measures adopted in restaurants influenced customer preferences [41], attitudes [48], intentions [44,48], trust [44], and patronage choices [43]. For example, Taylor Jr. [41] found that customers preferred partitions between tables to mannequins being placed at tables.…”

Section: Consumer Specific Perceptionsmentioning

confidence: 99%

“…Moreover, Wei et al [44] found that the perceived importance of preventive measures adopted by restaurants affected brand trust, although it failed to influence customers' intentions directly. Wang et al [43] studied social distancing and three different restaurant customers' patronage choices (eat-in vs. order takeaway vs. not patronize) and found that perceived safety, comfort, and popularity underlined the impact of safety measures on consumer patronage choices. Some cross-cultural differences also emerged from their study, with Americans being more sensitive to crowdedness and Australians being more sensitive to different types of safety measures [43].…”

Section: Consumer Specific Perceptionsmentioning

confidence: 99%

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Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Šerić

2021

Sustainability

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This study performs content analysis of consumer empirical research dealing with sustainability issues in hospitality marketing literature during the outbreak of COVID-19. Papers published in the Social Sciences Citation Index (SSCI) ranked hospitality journals from January 2020 up to and including May 2021 are reviewed. The total of 46 papers met the search criteria and were subject to content analysis. The reviewed papers are classified based on research topics, variables, and themes; method and study design; data analysis; sample; industry; and location. Consumer perceptions are the dominant research theme, followed by technology innovation, communication and media, consumer emotions and psychological conditions, and other themes. Quantitative research is the main method with online surveys mostly used for study design. Analysis of moderation/mediation is the most frequently employed analytical method, whereas the majority of investigated samples have more than 300 cases. The restaurant industry received the highest attention, followed by hotel and other lodging industries, while the USA and Greater China are the most investigated geographical areas. Research findings are discussed according to the identified research themes and specific directions for future research are provided.

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Section: Consumer Specific Perceptionsmentioning

confidence: 99%

Section: Consumer Specific Perceptionsmentioning

confidence: 99%

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Šerić

2021

Sustainability

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“…To assist retailers in creating meaningful experiences, the study seeks to unearth insights on atmospherics classification, including design (layout), ambient (music and lighting), and social factors (employee interaction) and their effect on customer experience and repurchase intention. Studies have shown that the brick-and-mortar store environment is one of the most critical features in customer purchasing decisions (Wang et al, 2021). The store layout emphasizes how products are grouped and how the shelf and floor space is divided (Hussain & Ali, 2015).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…To compete successfully, understanding how best to provide customer experience to stimulate repurchase behavior within the physical store environment has become necessary. (Wang et al, 2021). The ambient factors include the lighting, brightness, and music, also referred to as a visual stimulus (Helmefalk & Hultén, 2017).…”

Section: Introductionmentioning

confidence: 99%

Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience

Angula

Zulu

2021

Innovative Marketing

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The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences to compete effectively and retain customers. The study firstly identifies store atmospherics factors that enhance the shopping experience and secondly explores the hypothesized relationships between store atmospherics dimensions (lighting, music, layout, and employee interaction) and customer experience. Furthermore, the effect of customer experience and repurchase intention is also explored. A self-administered survey was used, and data were collected from 390 respondents who visit physical clothing stores regularly in the City of Johannesburg in South Africa. The survey results were analyzed using the Statistical Package for Social Sciences (SPSS) for descriptive statistics. Covariance-Based Structural Equation Modelling (CB-SEM) was utilized for the path analysis. The findings reveal that only store layout, lighting, and employee interaction are essential elements in creating pleasurable customer in-store experiences (β = 0.163, p = 0.05; β = 0.207, p = 0.01; β = 0.293, p = 0.001). It is also evident that consumers perceive music to be less effective in enhancing their shopping experiences (β = 0.048, p = ns). Moreover, the results show that enriching customer experiences stimulate repeat purchases (β = 0.745, p = 0.001). The findings demonstrate that innovating the store environment should be based on shop layout, illumination, and employee contact to create appealing experiences. This study contributes to consumer and retailing services literature. Acknowledgment This study is based on the research supported partly by the University of the Witwatersrand Chancellor’s Female Academic Leaders Fellowship.

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“…This fear has caused changes in the use of public space worldwide [8][9][10][11][12] and leisure activities for Spaniards, especially with regard to their relationship with the restaurant Mathematics 2021, 9, 2133 2 of 18 sector, in which Spain holds a unique position at a European and global level [13]. As discussed later, in Section 3.1, Spaniards have changed their habits related to spending time out of the house as well as the frequency with which they go to bars and restaurants, demonstrating a clear preference for open spaces over closed spaces.…”

Section: Introductionmentioning

confidence: 99%

COVID-19 and Changes in Social Habits. Restaurant Terraces, a Booming Space in Cities. The Case of Madrid

2021

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The COVID-19 pandemic and the fear experienced by some of the population, along with the lack of mobility due to the restrictions imposed, has modified the social behaviour of Spaniards. This has had a significant effect on the hospitality sector, viewed as being an economic and social driver in Spain. From the analysis of data collected in two of our own non-probabilistic surveys (N ~ 8400 and N ~ 2000), we show how, during the first six months of the pandemic, Spaniards notably reduced their consumption in bars and restaurants, also preferring outdoor spaces to spaces inside. The restaurant sector has needed to adapt to this situation and, with the support of the authorities (regional and local governments), new terraces have been allowed on pavements and public parking spaces, modifying the appearance of the streets of main towns and cities. This study, focused on the city of Madrid, analyses the singular causes that have prompted this significant impact on this particular city, albeit with an uneven spatial distribution. It seems likely that the new measures will leave their mark and some of the changes will remain. The positive response to these changes from the residents of Madrid has ensured the issue is being widely debated in the public arena.

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The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

Cited by 65 publications

References 37 publications

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Sustainability in Hospitality Marketing during the COVID-19 Pandemic. Content Analysis of Consumer Empirical Research

Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience

COVID-19 and Changes in Social Habits. Restaurant Terraces, a Booming Space in Cities. The Case of Madrid

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