The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns

Abstract

In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing rising demand, making them an appropriate site for paid advertisements. The above factors suggest the need for airlines to harvest cryptocurrency investment and platform users in their favour. To this end, it can be beneficial for airlines’ web promotions to link certain web analytics metrics to cryptocurrency trading site metrics. For research purposes, web analytics data were monitored and gathered for 2 consecutive years from 10 globally leading cryptocurrency trading companies and 10 airline websites. A three-stage model was adopted by the authors. In the first stage, statistical analysis was implemented using cryptocurrency and airline metrics, followed by fuzzy cognitive mapping and agent-based modelling stages. The findings of the study indicate that engagement with cryptocurrency trading websites has a positive impact on airline websites’ global ranking and visibility parameters. The outcomes of this research provide noteworthy digital marketing strategies which can be addressed by airline companies to increase their website visitors and optimise visibility parameters with the assistance of cryptocurrency trading websites.

Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda

“…But some authors are also studying the technologies and processes to tie digital marketing and supply chain management (Ardito et al , 2019) or even to evolve DDM from the firm’s boundaries to the policy research and the big societal trends, such as poverty, sustainability, health or education (Sheth and Kellstadt, 2021). Big data, hereby understood as the sum of structured and unstructured data that feeds modern DDM, has also been studied in the context of resource-based view (RBV) theory, where knowledge, that is extracted from data, is considered a key resource (Akter et al , 2021) and research included in this cluster shows the strategic pathway in the big data spectrum toward knowledge a valuable resource (Sakas et al , 2021). The firms exploring big data often fail to attain better performance and the promised advantages (De Luca et al , 2021).…”

The Effects of Logistics Websites’ Technical Factors on the Optimization of Digital Marketing Strategies and Corporate Brand Name

“…This practically means that visitors clicked the advertisement and entered accidentally, and this underlines the finding of the first hypothesis. The fourth hypothesis (H4) found a correlation between the time spent on the website, the visibility, and the paid traffic, as presented in the visibility optimization scenario in Section 3.2.1, and on the execution of the agent-based model in Section 3.3, the paid advertisements (social and general) have a beneficial impact on corporate websites' traffic and visibility [14,16,92,93]. Finally, the findings for the fifth hypothesis (H5) were very interesting.…”

Innovative Cryptocurrency Trade Websites’ Marketing Strategy Refinement, via Digital Behavior

“…Results have shown that for cryptocurrency trade organizations to achieve an innovative refinement of their organic and paid traffic campaigns, website digital behavior metrics should be examined. These results could provoke enhanced website visibility [66] and campaign strategical cost degradation.…”

“…Web Analytics, combined with suitable KPIs selection, give major assistance to organizations' sustainability, profitability [17]- [18], and digital brand name [66] enhancement. Cryptocurrency trade organizations organic and paid traffic strategies can be utterly benefited and refined by being customized to reflect digital behavior metrics variation.…”

“…As a result, particular KPIs of website analytic data and users' digital behavior were established for the research. Besides the cryptocurrency trade organizations, the implemented approach might be used by the supply chain management and green logistics sectors [66], or even by the finance and banking sectors. Acceptance might be boosted by the use of Neuromarketing technology, which could give useful information on website users' brain function [72] and are sufficient for articulating a wide range of behavioral characteristics.…”