The Effects of CSR Activities on Brand Attitude and Purchase Intention: The Mediating Role of Corporate Image and Corporate Reputation

Heo, Mi Ok; ChungKiHan,

doi:10.15843/kpapr.25.2.201106.23

productivityreview

2011

DOI: 10.15843/kpapr.25.2.201106.23

|View full text |Cite

The Effects of CSR Activities on Brand Attitude and Purchase Intention: The Mediating Role of Corporate Image and Corporate Reputation

Mi Ok Heo¹,

ChungKiHan ChungKiHan²

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2016

2018

Publication Types

Select...

Article4

Relationship

Self Cite0

Independent4

Authors

Journals

Cited by 4 publications

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

A Study on the Effect of Firm Internationalization -Focused on the Corporate Social Responsibility-

Choi¹,

Koo²

2016

Journal of Digital Convergence

View full text Add to dashboard Cite

The purpose of this study was to examine the relationship between corporate social responsibility and internationalization. The companies executed the CSR activity using the published index of economic justice (KEJI index) surveyed from 2013 to 2014. A total of 286 companies were included in the study. Results are as follows. First, the degree of internationalization groups showed significant differences. It found that the higher the proportion of international companies showed positively CSR activities. Especially, It found that environmental management and customer protection showed positively performed. Second, environmental management and customer protection showed positive effect on firm internationalization. It found that the higher the proportion of international companies thought environmental management and customer protection activity were more important. This study proposed that CSR activity are very important in firm performance. It showed CSR activities and strategy are presented for sustainable management.

show abstract

A Study on the Effect of Firm Internationalization -Focused on the Corporate Social Responsibility-

Choi¹,

Koo²

2016

Journal of Digital Convergence

View full text Add to dashboard Cite

show abstract

The Effects of Donation through Corporate Foundations on Consumers

Kim¹,

Kim²

2016

productivityreview

View full text Add to dashboard Cite

The Effects of the Internal Marketing on Employees' Participation in CSR Activities

Young¹

2018

journalofdistributionandmanagementresearch

View full text Add to dashboard Cite

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

The Effects of CSR Activities on Brand Attitude and Purchase Intention: The Mediating Role of Corporate Image and Corporate Reputation

Cited by 4 publications

References 32 publications

A Study on the Effect of Firm Internationalization -Focused on the Corporate Social Responsibility-

A Study on the Effect of Firm Internationalization -Focused on the Corporate Social Responsibility-

The Effects of Donation through Corporate Foundations on Consumers

The Effects of the Internal Marketing on Employees' Participation in CSR Activities

Contact Info

Product

Resources

About