The Effects of Customer Relationship Benefits of Restaurant on Customer Satisfaction Word-of-mouth Intention and Store Loyalty: Focused on New Silver Customers

Kim, Jung-Moon; Lee, Hack-Hie; Won, Chol-Shik

doi:10.31336/jtlr.2021.4.33.4.289

Cited by 2 publications

(2 citation statements)

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“…[24] Babin, Darden, and Griffin [53] suggest that consumption activities can produce both hedonic and utilitarian results; consumers evaluate whether utilitarian motivation is achieved while consuming a brand [54]. Utilitarian motivation and emotion appear as emotional motivations to benefit from the product, that is, hedonic motivation [55].…”

Section: Valuementioning

confidence: 99%

Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic

Bae

Jeon

2022

Sustainability

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This study aims to find the antecedents that enhance consumer value and brand loyalty to unmanned coffee shops (UCS) that provide unmanned services during the COVID-19 pandemic. The analysis developed and tested a series of hypotheses based on data collected from 463 customers who had visited UCS in South Korea. The influence of brand experience and perceived product quality on customers’ hedonic and utilitarian values were examined, and the utilitarian values were found to have a significant effect on brand loyalty. This result signifies the importance of brand experience and perceived product quality in inducing consumers’ perceptions of value and brand loyalty in the context of unmanned services. The study’s design and results differ from those of previous brand experience studies on manned stores in the food service industry. Therefore, this study contributes to hospitality literature by applying brand experience theory, which has been applied to research on human and unmanned services. In addition, it makes an important contribution by presenting practical implications for the sustainable management of the food service industry during the COVID-19 era.

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Section: Valuementioning

confidence: 99%

Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic

Bae

Jeon

2022

Sustainability

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“…따라서 이제는 노인을 복지의 대상이 아니라 소비의 주체로도 접근할 필요가 있다. 노인의 삶이 과거와 달리 삶의 질이 나아짐에 따라 노인의 라이프스타일이 경제적 자립과 문화 여가생활이 가능하게 되면서부터 새로운 패러다임이 형성하고 있다 [2]. 변화하는 현대에서 노인을 연령이라는 기준 하나만으로 분류하는 것이 의미가 없을 정도로 개인적인 여건에 따라 다양한 상황과 라이프스타일을 보이고 있다 [3] [12].…”

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A Study on the Value of Appearance and Consumption Behavior Related to Appearance Management according to the Lifestyle Type of the Elderly Generation

Bae,

Kim

2023

APJCRI

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The purpose of this study was to identify the differences in values, appearance-oriented values, and appearance management consumption behavior according to lifestyle types of elderly people aged 60 years or older. A survey was conducted in July and August 2022 targeting seniors aged 60 or older, and finally 537 questionnaires were used for analysis. Frequency analysis, factor analysis, reliability analysis, cluster analysis, T-test, and One-way ANOVA were applied using IBM SPSS Statistics version 24.0. First, the lifestyle of the elderly using VALS was divided into 7 sub-factors: pursuit of leadership, pursuit of fashion, pursuit of challenges, pursuit of practicality, pursuit of stimulation, pursuit of knowledge, and pursuit of stability. As a result of cluster analysis with 7 subfactors, 5 lifestyle types were derived: Achievement type, Effort type, Universal type, Struggle type, and Realization type. Second, the female elderly had more medical care consumption behavior, skin/hair care consumption behavior, and clothing consumption behavior than the male elderly. It turned out to be a lot done. In addition, the medical management consumption behavior of the elderly aged 60 to 64 years was higher than that of the aged 70 years and older, and the highly educated people with a college degree or higher showed higher appearanceism, clothing consumption behavior and body shape management consumption behavior more. Elderly people who responded 'good' for their health status had more skin and hair care consumption behaviors, clothing consumption behaviors, and body shape management consumption behaviors than those who responded 'bad'. The elderly who answered 'good' in their economic status had more medical appearance management behavior, skin/hair care consumption behavior, clothing consumption behavior, and body shape management consumption behavior than the elderly who responded 'bad'. Elderly people who responded 'good' in their family relationship had more clothing consumption behavior than those who responded 'bad'. Third, the realization type and universal type of medical management consumption behavior were higher than the striving type and effort type. higher than his brother. In addition, clothing consumption behavior was higher in realization type, achievement type, and universal type than in effort type and struggle type. Finally, consumption behavior for body shape management was higher in realization type, achievement *본 논문은 배정순(2023)의 '노인세대의 라이프스타일 유형에 따른 가치관, 외모중시 가치관 및 외모관리 소비행동'의 일부를 수정보완하였음.

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The Effects of Customer Relationship Benefits of Restaurant on Customer Satisfaction Word-of-mouth Intention and Store Loyalty: Focused on New Silver Customers

Cited by 2 publications

References 0 publications

Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic

Exploring the Relationships among Brand Experience, Perceived Product Quality, Hedonic Value, Utilitarian Value, and Brand Loyalty in Unmanned Coffee Shops during the COVID-19 Pandemic

A Study on the Value of Appearance and Consumption Behavior Related to Appearance Management according to the Lifestyle Type of the Elderly Generation

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