The impact of forced social comparison on adolescents? self-esteem and
appearance satisfaction research, conducted on a sample of 133 high school
seniors, consisted of two phases. In phase one, participants were given the
Rosenberg Self-Esteem Inventory, Appearance Satisfaction Scale and Appearance
Relevance Scale, and in phase two, one month later, they were exposed to
photographs of attractive and unattractive individuals. Two groups of boys
and girls each assessed attractive or unattractive individuals of their own
gender, while two control groups (of both genders) were not exposed to any
photographs. Immediately after assessing the photographs, the participants
were again given the Rosenberg Self-Esteem Inventory and Appearance
Satisfaction Scale. We found that forced social comparison had an impact on
self-esteem and a marginally significant effect on appearance satisfaction in
the group of participants (of both genders) assessing the photographs of
unattractive individuals, while no effects were found in the either the
control group or the group assessing the photographs of attractive
individuals. We also examined the impact of self-esteem, appearance
satisfaction and appearance relevance as moderating variables on the effect
size of social comparison and showed that higher pretest self-esteem and
appearance relevance and lower appearance satisfaction predict higher
posttest self-esteem scores, regardless of the participants? group
membership. The group of participants exposed to photographs of unattractive
people, however, showed the opposite pattern - those participants who had
initially lower self-esteem have increased it more as a result of the
experimental exposure.