The Effects of Environmental Awareness and Consumption Value on Green Makeup  Product Purchase Intentions

Guanghui, Ma; Rau, Pei‐Luen Patrick; Guo, Zhi

doi:10.4236/psych.2018.97110

Cited by 24 publications

(21 citation statements)

References 22 publications

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“…Consumers' prior experiences with other organic products have a positive influence on their willingness to purchase organic cosmetics [38]. Ma, Rau and Guo [14] noted that environmental awareness affects the intention to buy green makeup.…”

Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

“…Murwaningtyas et al [13] revealed that celebrities on Instagram influence green cosmetics purchase intention [13]. The role of external factors on green cosmetic purchasing intention is not conclusive yet, because Ma et al [14] did not find significant influence of external variables (such as fashion trend, media impact, quality concern, wastes and recycling, social pressure) [14]. The present study aims to extend the literature regarding the role of external factors in green cosmetics related to the source of information such as social media.…”

Section: Introductionmentioning

confidence: 99%

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Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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In the 21st century, green consumption has risen into a global trend, which inclines cosmetic companies to be more environmental-friendly and to have a larger green product portfolio to satisfy these new consumers’ needs. Social media contributed to this trend, shaping consumers’ attitudes into more environmentally conscious behavior. The present study applied the Theory of Planned Behavior (TPB) to explain the impact of Social Media on consumers’ purchase intention and motivation (altruism and egoism). Based on empirical investigation, an online survey was developed to measure the proposed conceptual model. The reliability and validity of the reflective constructs were tested using partial least squares (PLS) modeling technique. The results indicate the importance of social media on consumers’ attitudes, subjective norms, altruistic and egoistic motivations, and the impact of these variables as the antecedents of green cosmetics purchase intention. These results have important theoretical implications. They revealed that external factors such as social media as an information source, have an important role in consumer motivation formation and green cosmetic purchasing intentions. The findings are relevant for marketers to implement better communication strategies on social media to increase consumers’ motivations and purchase intention toward green cosmetics.

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Section: Review Of the Literature And Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

2020

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“…In tourism context, tourists' value perception include the value added tour package or activities, excellent quality of services, and comfort of amenities (Williams & Soutar, 2009). In predicting behavior intention, the functional perspective was found to be one of the biggest influencing factor (Ma, Rau, & Guo, 2018). Conversely, social value refers to the "perceived utility acquired from an alternative's association with one or more specific social groups" (Sheth et al, 1991).…”

Section: Consumption Valuesmentioning

confidence: 99%

The impact of knowledge, attitude, consumption values and destination image on tourists’ responsible environmental behaviour intention

Abdullah¹,

Samdin²,

Teng³

et al. 2019

10.5267/j.msl

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The tourism sector has developed over the years as one of the main contributors to the nation's socio-economy. However, tourism has also said to be the cause of the depletion of the natural environment especially the marine ecosystem due to the irresponsible behavior of tourists. There is a growing interest in understanding the impact of tourism towards the sustainability of a particular ecotourism destination, thus this study aims to examine the drivers of tourists' intention to behave in an environmentally responsible manner specifically in marine parks. This study utilizes the responsible environmental behavior model with the addition of consumption values theory and destination image in hope to provide a more comprehensive explanation. A researcher-administered face-to-face survey was conducted among 103 tourists and analysed using partial least squares technique. The results empirically revealed that environmental knowledge and destination image significantly influenced the tourists' intention to behave in an environmentally responsible manner. Thus, in fostering a more responsible behavior among tourists, more emphasis can be placed on enhancing their knowledge while capitalizing on the destination's image.

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“…It is described as the awareness level about the effect of human practices on the environment (Kollmuss and Agyeman, 2002). The scope of environmental awareness (EA) for the present study includes knowledge and perception dimensions about brands (Liu and Guo, 2018; Ma et al , 2018; Uddin and Khan, 2016). It will measure the influence of green branding on purchase intentions and willingness to pay.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Brand sustainability among young consumers: an AHP-TOPSIS approach

Sharma

Joshi

2019

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Purpose This study aims to identify the dominant brand attributes based on the survey conducted among 100 young consumers to know their perceptions toward sustainable brands, using multi-criteria decision-making (MCDM) techniques, arithmetic hierarchical process (AHP) and technique for order preference by similarity to ideal solution (TOPSIS). Design/methodology/approach In total, 100 young consumers (18 to 24 age group) were asked to provide the pairwise comparisons for the 10 brands. MCDM methods were applied on triple bottom line dimensions to identify the best alternative. AHP is applied to compute weights for the brands’ attributes necessary for brand’s sustainability, further analyzed by TOPSIS method to rank Forbes’ top 10 brands as per young consumers’ intentions to buy. Findings Apple is the most sustainable brand perceived by young consumers followed by Google and Samsung. Being the top brand in Forbes list Apple also fulfills its responsibility toward the environment and recognizes young consumers’ perception accurately. Google is also contending with the same strategy and succeed in achieving a sustainable brand image. Samsung despite at number seven and second-highest revenues after Apple has managed excellently in building sustainable brand image. Research limitations/implications Findings have shown that the top global brands do not show the same order as they exhibit in their top ranking (Forbes, 2019), and thus, create a research gap to be fulfilled by identifying the causes for the same. The results show that brand consistency and performance can be achieved through implementing sustainable and green practices such as acting social responsibility, high-quality green products, environment protection, etc., and transforming these into capabilities. Practical implications The study is an attempt to further validate Forbes’s top brands based on their perception among young customers. The study may help practitioners and policymakers to understand and get familiar with a new methodology to evaluate brands and also how to develop a positioning strategy for targeting young consumers. The paper will be a useful source of information for marketers to know how young consumers from developing countries perceive top brands on the basis of sustainability. Social implications The social benefits of brand sustainability are related to improvements in the quality of environment, health and well-being. To link these, an enabling environment must be created that optimizes resource use, allocation and distribution. Originality/value The study is a unique attempt to use AHP and TOPSIS to evaluate the best – performing green brand from the perception of young customers in developing counties. Besides, the study provides brands attributes’ framework for sustainability and is significant for developing a model as per the choices of the young consumers.

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The Effects of Environmental Awareness and Consumption Value on Green Makeup Product Purchase Intentions

Cited by 24 publications

References 22 publications

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

Social Media Goes Green—The Impact of Social Media on Green Cosmetics Purchase Motivation and Intention

The impact of knowledge, attitude, consumption values and destination image on tourists’ responsible environmental behaviour intention

Brand sustainability among young consumers: an AHP-TOPSIS approach

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