The Effects of Experiential Factors of VR and AR on Consumer Shopping Intention

Han, Sang‐Lin; Hong, Su Ji

doi:10.35736/jcs.31.3.1

Cited by 3 publications

(2 citation statements)

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“…Vividness and interactivity are concepts that have been proposed by Steuer [37] as the characteristics of interfaces that provide VR experiences, and they have been used as major variables that affect the users' virtual experiences. Hong and Han [15] used immersion, emotional value, functional value, suitability, willingness to recommend, willingness to experience the future, and willingness to purchase, whereas Jang and Chun [21] used the sense of presence, immersion, and interaction as explaining variables.…”

Section: User Experience For Virtual Realitymentioning

confidence: 99%

“…Recent application of VR/AR technology by fashion companies can convey the image of an innovative and creative brand, and thus, it is being used strategically by many different fashion brands [15]. In particular, it is worth noting the use of VR by global fashion companies; Italian luxury brands such as Dolce & Gabbana have implemented VR boutiques around the world, such as in Rome, Melbourne, Osaka, Miami, and Shanghai.…”

Section: Introductionmentioning

confidence: 99%

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User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

Kim

2021

Applied Sciences

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It is necessary to focus on a VR environment centered on a tangible interaction (TI), which provides and interacts with the user experience (UX) with various sensational forms. Therefore, this study attempted to present UX evaluation items for VR fashion product shopping environment through focusing on the TI. In addition, the developed factors were evaluated for validity through empirical experiments and attempted to explore the possibility of using a VR shopping UX evaluation methodology. As a result of factor analysis of items related to VR shopping, six factors were extracted, and each factor was named as intention to use, playfulness, sharpness, telepresence, interactivity, and usability, respectively. As a result of a t-test for the difference in UX between immersive VR and non-immersive VR, it was found that there were significant differences in intention to use, playfulness, sharpness, and telepresence. As a result of performing a multiple regression analysis to analyze the effect of TI on the VR fashion shopping UX, it was found that interaction, playfulness, and telepresence are UX factors that are formed under the influence of TI in an immersive VR. In addition, intention to use, sharpness, telepresence, and usability were found to be factors experienced as an effect of TI in a non-immersive VR.

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Section: User Experience For Virtual Realitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%