“…Analysts have used SC to quantify preferences and willingness to pay for a variety of market and nonmarket goods and services. In addition to a long history of market research applications, researchers have more recently adapted these techniques to evaluate environmental policies, public health interventions, and pharmaceutical treatments (Brown, Finkelstein, Brown, Buchner, & Johnson, 2009;Bryan, Buxton, Sheldon, & Grant, 1998;Hauber, Mohamed, Johnson, Meddis, Wagner, & O'Dowd, 2009;Johnson & Desvousges, 1997;Johnson, Banzhaf, & Desvousges, 2000;Johnson, Desvousges, Ruby, Stieb, & De Civita, 1998;Johnson, Manjunath, Mansfield, Clayton, Hoerger, & Zhang, 2006;Johnson et al, 2009;Mansfield, Johnson, & Van Houtven, 2006;Mansfield, Phaneuf, Johnson, Yang, & Beach, 2008;Marshall et al, 2009;Roe, Irwin, & Morrow-Jones, 2004;Ryan & Hughes, 1997;Viscusi, Magat, & Huber, 1991;Wittink & Cattin, 1989;Yoo, Kwak, & Lee, 2008). …”