The Effects of Gain- and Loss-Framed Advice Messages on Recipients’ Responses to Advice

Abstract

Features of advice messages have received considerable attention in prior research, but the framing of advice has remained underexplored. This study examined the influence of advice message framing (i.e., gain-framed message vs. loss-framed message) on recipients' responses to advice in terms of evaluation of advice quality, facilitation of coping, and intention to implement advice. The mediating roles of regard for face and efficacy were also assessed. A total of 605 participants read and responded to a hypothetical conversation in which they received advice from a friend. Results indicated that gain-framed advice messages elicited higher evaluations of advice quality and higher perceptions of facilitation of coping in comparison with loss-framed advice messages. Recipient's perceptions of the advice-giver's regard for face mediated the impact of framing on evaluation of advice quality and facilitation of coping.

Manifestations of wisdom in ancient China: An analysis of theZhinang Quanji

“…So, how can the advisors ensure that their advice is appropriate, or how can they maximize the beneficial effects of their advice? To this question, answers from the Zhinang Quanji are very much in line with the current results in the advice seeking and advice-taking field, with both agreeing that advisors should take the following aspects into account: emotion of decision-maker (Hooge et al, 2013; Tzini & Jain, 2018), event characteristics (Johnson & Johnson, 2017), and expression (e.g., gain- and loss-framed advice, Jang & Feng, 2017; intuitive advice and analytically justified advice, Tzioti et al, 2014). From this point of view, this type of wise instance provides much information, vivid cases and examples, and various research perspectives for the studies of wise voice behavior and wise advice-taking behavior in contemporary wisdom psychology.…”

Less Than I Expected and oh so True? On the Interplay Between Expectations and Framing Effects in Judgments of Truth

“…Furthermore, different types of statements could be investigated, as framing effects could differ depending on the type of statement. For instance, in contrast with statistical statements, advice appears to be evaluated as qualitatively superior when framed positively (in terms of gains) compared with negatively (in terms of losses; Jang & Feng, 2018). In addition, the intensity of language used (such as in utterances) might also play a crucial role in language perception and might differ for positively and negatively framed information (Liebrecht, Hustinx, & van Mulken, 2019).…”

Impacts of gain versus loss frame messages about beverages on boy students, an application of extended parallel process model

“…However, the results of the studies on different behaviors were inconsistent. For example, while gain-framed messages (focused on the positive outcomes of advised healthy behaviors) that emphasized the benefits of adhering to a health message recommendation tended to be more persuasive for engaging in behaviors, such as cancer screening and using condoms, sunscreen, and dental floss in some studies, loss-framed messages focused on the costs or consequences of high-risk behaviors or not adhering to a health behavior were more effective in persuading people to engage in behaviors, such as HIV testing and mammography, in other studies[ 23 , 24 ]. Some researchers believed that the effects of gain- or loss-framed messages depended on the nature of behaviors.…”