The Effects of Gamified Exhibition in a Physical and Online Digital Interactive Exhibition Promoting Digital Heritage and Tourism

Abstract

The concept of gamification is to apply game-design elements and game principles in nongame contexts. Applying this concept in interactive exhibitions has enormous potential to attract visitors and improve their fun level, engagement, and learning. The purpose of this paper is to study the effect of the case study in which we applied gamification in two types of physical and online digital interactive exhibitions, both in the form of short events. The case study was conducted using gamified exhibition for both physical and online digital environments. We implemented the Game-trip which consisted of two parts: a physical exhibition of an interactive map and a digital online application. We also carried out a user study at the Chiang Mai International Exhibition and Convention Centre. We evaluated the user study by collecting qualitative and quantitative visitor behavior data from online survey questionnaires, and we also used user behavior data and semi-structured interview. The results suggest that the physical interactive exhibition provides engagement and fun but does not support learning goals.

An Attempt to Estimate the Social Value Resulting from Making Cultural Heritage Available in the Form of a Tourist Product

“…To promote tourism and cultural heritage, the concept of gamification is also used, involving the application of elements of game design and game rules in non-gaming contexts. Applying this concept to interactive exhibitions has great potential to attract visitors and increase their fun, engagement, and learning [63].…”

Sharing Heritage through Open Innovation—An Attempt to Apply the Concept of Open Innovation in Heritage Education and the Reconstruction of Cultural Identity

“…Other classifications of heritage are also described in the literature on the subject. For example, the following types of heritage can be cited: official, i.e., heritage that is legally and procedurally recognized as heritage and is entered into a register (e.g., [13]), tangible and intangible [28,29], inherent [29], natural/scientific (e.g., [32]), industrial (e.g., [33][34][35]), cultural (e.g., [36,37]) and digital cultural heritage (e.g., [38,39]), cultural sports [40] or agricultural [41], as well as gastronomy, as gastronomy is part of cultural heritage (e.g., [42]). Specializations of this term are also used, for example, the heritage of buildings, which is part of tangible heritage (cf.…”