The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants

Metallo, Concetta; Agrifoglio, Rocco

doi:10.1080/0144929x.2015.1046928

Cited by 43 publications

(46 citation statements)

References 74 publications

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“…Whilst, podcasts may not suit all students, it is noted that podcast utilization was not as polarized as podcasts being well received by 'digital natives' and rejected by 'digital immigrants' (Prensky 2001). This aligns with recent assertions that patterns of technology use is more complex than the previously thought -for example, the needs of the programme, familiarity, cost, immediacy, gender and subject-specialism may be more influential in determining technology use for learning than generation (Lai and Hong 2015;Metallo and Agrifoglio;Selwyn 2008). …”

Section: Discussionsupporting

confidence: 59%

Can podcasts for assessment guidance and feedback promote self-efficacy among undergraduate nursing students? A qualitative study

McSwiggan

Campbell

2017

Nurse Education Today

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Section: Discussionsupporting

confidence: 59%

Can podcasts for assessment guidance and feedback promote self-efficacy among undergraduate nursing students? A qualitative study

McSwiggan

Campbell

2017

Nurse Education Today

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“…Existing research shows notable differences in the usage of technologies between younger and older generations (Chung et al, 2010;Metallo and Agrifoglio, 2015;Vodanovich et al, 2010).…”

Section: Technology Adoption Among Different Generationsmentioning

confidence: 99%

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Wong¹,

Liu

Meng-Lewis

et al. 2021

ITP

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PurposeThis study investigates the use of gamification in promoting the silver generation's adoption of mobile payment technology through the gamified cultural practice of gifting red packets. It considers the effectiveness of using gamification in a cultural context to promote technology acceptance among older adults. This crossover between digital technology and cultural traditions brings unique gaming elements to the adoption of technology.Design/methodology/approachDrawing upon technology acceptance Model (TAM) and prospect theory, a research model is evaluated using structural equation modeling. Data were collected via survey from elderly consumers who are current users of WeChat but are yet to use its mobile payment functions.FindingsThe results reveal the perceived effectiveness of gamification is determined by the perceived enjoyment of the game and contributes to users' attitude development, directly and through its perceived usefulness. Perceived risks were identified as a barrier to converting positive attitude into adoption intention.Research limitations/implicationsThe findings contribute to the conceptualization and understanding of the effectiveness of gamification in technology adoption, specifically among the silver generation.Originality/valueIn contrast with previous gamification studies on gamified experience, this study introduces a new conceptualization of the perceived effectiveness of gamification and its measurement. This study validates game engagement as being effective in encouraging seniors to adopt a technology. In an era of an aging population where digitization is a norm, improving the digital literacy and digital inclusion of elders by encouraging them to adopt technology is essential to developing a more accessible and inclusive social environment.

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“…Researchers found generational differences may cause differences in media use (Voorveld and van der Goot, 2013) and Twitter usage (Metallo and Agrifoglio, 2015).…”

Section: Generational Differencesmentioning

confidence: 99%

Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study

Chen

Murphy

2018

Journal of Teaching in Travel & Tourism

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Alumni communication is vital in sustaining the relationship between alumni and their alma maters. This research investigated four cohorts of alumni, and their intentions to use a range of traditional and digital communication channels, including social media. An online questionnaire was sent to 8,060 alumni and resulted in 595 usable responses, yielding a 7% response rate. The research results showed that alumni have the highest intentions to use the alumni enewsletter and the alumni website and the lowest intentions to use social media, e.g. Twitter, Instagram, and YouTube. Among alumni cohorts, significant statistical differences in their intentions to use these communication channels were identified. Given our findings, alumni communication staff are encouraged to leverage different communication channels targeting alumni in different age groups.

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The effects of generational differences on use continuance of Twitter: an investigation of digital natives and digital immigrants

Cited by 43 publications

References 74 publications

Can podcasts for assessment guidance and feedback promote self-efficacy among undergraduate nursing students? A qualitative study

Can podcasts for assessment guidance and feedback promote self-efficacy among undergraduate nursing students? A qualitative study

Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China

Hotel school alumni’s intentions to use communication channels – a cross-generational comparison study

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