“…These studies have suggested that high immediacy communication signals familiarity in public communication on social media (Bazarova et al, 2012), closeness in relationships (Pennebaker & King, 1999), and informality of the setting (Biber, 1988; Pennebaker & King, 1999). The use of language with high immediacy has also been associated with a number of positive social outcomes, including compliance and persuasion (Mehrabian, 1968; Riggio et al, 1989), student participation and affective and cognitive learning in education (Gorham, 1988; Allen et al, 2006; Khan, 2007), effective problem solving and satisfaction among married couples (Simmons et al, 2005), and satisfaction and team cohesion in sports teams (Turman, 2008). …”