The Effects of Interactive Images and Goal-Seeking Behavior on Telepresence and Site Ease of Use

Coyle, James R.; Mendelson, Andrew L.; Kim, Heeman

doi:10.1080/15533610802052639

Cited by 8 publications

(3 citation statements)

References 20 publications

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“…While navigation is a crucial aspect of retail Web site design, its contribution to vivid imagery processing as a visual cue appears to be limited. This is also confirmed in a recent study by Coyle, Mendelson, and Heeman, (), who find that graphical images used in navigation bars make navigation easier but do not contribute to greater feelings of telepresence. This suggests that although icons and graphics may induce imagistic processing, they do not enhance mental representations of cyberspace.…”

Section: Discussionmentioning

confidence: 99%

Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

Argyriou

2012

Psychology and Marketing

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The current research explores the role of Web site characteristics, such as animation and iconic navigation aids, in predicting consumers' self-reported intentions to revisit a retailer's Web site. An experimental study (n ‫؍‬ 339) shows that Web site characteristics do not affect revisit intentions directly but through the vividness of mental images that consumers hold of the Web site as a whole. Vivid mental Web site imagery is stimulated by animation and facilitated by individual tendencies to put faith in intuitive rather than rational thinking, while it does not relate to the use of icons in navigation. The implications of these findings for researchers, Web designers and marketers are discussed.

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Section: Discussionmentioning

confidence: 99%

Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

Argyriou

2012

Psychology and Marketing

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“…For example, in a study of online advertisement, participants felt stronger telepresence when the online advertisement was interactive (e.g., Fortin & Dholakia, 2005). Likely, interactive online features such as clickable images with hyperlinks were found to increase telepresence (Coyle, Mendelson, & Kim, 2008). Therefore, H1 was hypothesized.…”

Section: Telepresencementioning

confidence: 98%

The Role of an Interactive Visual Learning Tool and Its Personalizability in Online Learning: Flow Experience

2020

OLJ

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The purpose of this study was to examine the effect of interactive online learning tools on college student learning using flow as the guiding perspective. Study 1 was conducted to test the effect of online interactivity manipulated by dynamic visual learning tools on student’s flow experience, level of telepresence, actual performance in test, and perceived values of such activities. Study 2 was designed to test the effect of personalizability of difficulty levels in the interactive online activity on students’ learning experience. The results found that interactive online learning tools can facilitate student’s active learning process by increasing attention, curiosity, and interest about the online activity, and by reducing awareness of physical surroundings. In addition, the interactive activity significantly improved students’ test scores. This study also found that personalized difficulty options available in the interactive online activity significantly increased students’ perceived hedonic value (i.e., enjoyment) of and the level of satisfaction with the activity. The results emphasize the critical role of interactive visual learning tool in the online activities in improving students’ flow experience and actual performance. Personalizability of task levels is also recommended to be used in online activities to increase students’ perceived hedonic value and satisfaction with such online activities.

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“…Usher also noted that features that prolong engagement with the site could be conceptualized as a dimension of usability. Coyle, Mendelson, and Kim (2008) emphasized the importance of intuitive and predictable navigation in organizational websites. They found that mapping anticipated by users coupled with hypertext cues were more likely to lead to increased perceptions of website usability than sites that did not include predictive mapping with hypertext cues.…”

Section: Technical Credibility and Usabilitymentioning

confidence: 99%

When Navigation Trumps Visual Dynamism: Hospital Website Usability and Credibility

Johnson

Kelly

2014

Journal of Promotion Management

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In-depth interviews about hospital websites were conducted with 15 participants ranging in age, gender, occupation, and computer proficiency. Interviewees completed detailed usability tasks along with questionnaires that gauged perceptions of organizational and website credibility, including visual and technical dynamism. Participants ranked the most dynamic site lower than the less dynamic one because of navigation difficulties. Researchers advocate including usability tasks in website studies, rather than assessing perceptions based on short-term browsing protocols. They present a schema of website concepts organized into language credibility, visual credibility, and technical credibility that can be used in future research or by health communication practitioners. A list of best practices in navigation features is also included.

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The Effects of Interactive Images and Goal-Seeking Behavior on Telepresence and Site Ease of Use

Cited by 8 publications

References 20 publications

Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

Consumer Intentions to Revisit Online Retailers: A Mental Imagery Account

The Role of an Interactive Visual Learning Tool and Its Personalizability in Online Learning: Flow Experience

When Navigation Trumps Visual Dynamism: Hospital Website Usability and Credibility

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