The effects of label design characteristics on perceptions of genetically modified food

Hellier, Elizabeth; Tucker, Mike; Newbold, L.; Edworthy, Judy; Griffin, Joanna; Coulson, Neil

doi:10.1080/13669877.2011.646288

Cited by 12 publications

(5 citation statements)

References 30 publications

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“…The information already present on food label that is most requested and valued by consumers are: Designation of origin followed by the organic logo or country of origin (COO) label [78,85,113,118], the nutritional panel and warnings [113,118,139,150] (better if calculated per 100 g of product [75]), the expiry date or the date of the maximum shelf life [118,132] (with most preference for the wording "best before" [103]), and the price [112]. It is interesting to note that other information was reported as impactful for consumers.…”

Section: Resultsmentioning

confidence: 99%

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

et al. 2021

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Traceability is an important tool used by food companies and regulators in assuring food safety and quality, especially when consumers’ needs for food information transparency are the driver. Consumers consult the label to find out more details about a food product and, although many factors influence their perceptions and purchasing acts, the label remains the primary means of communicating food information affecting consumer choice. Therefore, it represents the final step in a consumer-oriented traceability path. It follows that a suitable label design can improve the food traceability process and reduce the information asymmetry between producer and consumer. According to this view, this paper aimed to identify suggestions about food label design, in order to create a support framework for food companies in food information communication increasing label readability, customer satisfaction, and the effectiveness of traceability. A systematic literature review method with content analysis was chosen to conduct the study. Eleven specific suggestions from food labeling design theories were recognized. The novelty of the present study consisted in mapping the food label design field, synthesizing the current knowledge, and providing a support framework for food companies that would increase the readability of food labeling and enhance customer satisfaction through a well-proposed food information communication in line with the “farm to fork” strategy.

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Section: Resultsmentioning

confidence: 99%

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

et al. 2021

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“…Although there has been research on the effects of source characteristics on warning effectiveness (Costello et al, 2002;Guttman & Peleg, 2003;Wogalter et al, 1999b), the intentions of manufacturers as the warning source have not received much attention in warning research. Though manufacturers have a responsibility to protect consumers from harm by law (Cox, 1999;Cox & Wogalter, 2006; Enforcement Rule of the Consumer Chemical Products and Biocides Safety Control Act, 2021), they have their own goals to maintain or increase their sales.…”

Section: Manufacturers' Interest and Strategies As The Warning Sourcementioning

confidence: 99%

The Effect of Safety Claims on Consumer Chemical Product Perceptions and the Role of Warnings

Kim

2022

Hum Factors

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Objective To assess the effect of safety claims and warnings on perceptions of consumer chemical products. Background Manufacturers have two contradictory objectives: to increase sales by emphasizing the positive aspects of a product and to protect consumers from hazards of the product. One of the strategies that some manufactures have devised to achieve these goals is to use anti-warnings. Safety claims placed on consumer chemical products were examined to determine if anti-warnings influenced product perceptions. Method Two experiments were conducted. In Experiment 1, three consumer chemical products with manipulated safety claims were presented to 300 participants, who completed a survey to rate their perceptions of the products. In Experiment 2, the same products with the safety claims and added warnings were presented to 600 participants and were rated using the same measurements as Experiment 1. Results Safety claims on product labels decreased perceived hazards compared to no safety claims on products in both Experiments 1 and 2. In Experiment 2, added warnings raised the perceived hazards. Conclusion The use of safety claims on consumer chemical products had an effect on product perceptions by decreasing hazard perceptions. The addition of strong warnings on product labels mitigated this effect. Application This research provides empirical evidence suggesting that the use of safety claims decreased hazard perceptions of potentially hazardous consumer chemical products and can serve as a possible form of anti-warnings.

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“…Among these, van Kleef, van Trijp, and Luning (2005) and Verbeke, Scholderer, and Lähteenmäki (2009) tested the effect of FOP claims for functional foods, obtaining significant but different results depending on the type of claim and on the carrier products. Later, Hellier et al (2012) studied the effects of label colour, wording, content and information source on perceived hazard and WTB for GM food, finding significant differences among treatments. Recently, Vila-López and Küster-Boluda (2018) manipulated colour and health claims and confirmed that both kinds of attributes have a significant impact on young consumer attitudes and product trial.…”

Section: Product Specificitymentioning

confidence: 99%

Nutrition, hedonic or environmental? The effect of front-of-pack messages on consumers’ perception and purchase intention of a novel food product with multiple attributes

Biondi

Camanzi

2020

Food Research International

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The effects of label design characteristics on perceptions of genetically modified food

Cited by 12 publications

References 30 publications

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

Assuring Effectiveness in Consumer-Oriented Traceability; Suggestions for Food Label Design

The Effect of Safety Claims on Consumer Chemical Product Perceptions and the Role of Warnings

Nutrition, hedonic or environmental? The effect of front-of-pack messages on consumers’ perception and purchase intention of a novel food product with multiple attributes

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