The Effects of Lighting on Consumers’ Emotions and Behavioral Intentions in a Retail Environment: A Cross–Cultural Comparison

Park, Nam-Kyu; Farr, Cheryl

doi:10.1111/j.1939-1668.2007.tb00419.x

Cited by 78 publications

(89 citation statements)

References 36 publications

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“…These lamps are expected to enhance job performance and efficiency and provide a relaxed and aesthetic environment for customers (Baron et al, 1992;Boyce and Cuttle, 1990;Fleischer et al, 2001;Park and Farr, 2007). Plant-growth fluorescent lamps were used in floral refrigerators, because they were installed by manufacturers.…”

Section: Discussionmentioning

confidence: 99%

Changes in Perceived Colors of Cut Roses under Florist Shop Lighting

Yang¹,

Kang²,

Kim³

et al. 2013

J. Japan. Soc. Hort. Sci.

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Section: Discussionmentioning

confidence: 99%

Changes in Perceived Colors of Cut Roses under Florist Shop Lighting

Yang¹,

Kang²,

Kim³

et al. 2013

J. Japan. Soc. Hort. Sci.

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“…For facility-driven services such as fitness centers, the atmosphere may be only the tangible cue consumers have to process. The use of the right lighting has also been proven to affect the consumer's behaviors (Levy & Weitz, 2004, Park & Farr, 2007 …”

Section: Facility Systemmentioning

confidence: 99%

The Servicescape in the Fitness Center: Measuring Fitness Center’s Services

Kim¹,

Bae²,

Kim³

et al. 2016

IJSMaRT

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Since fitness centers rely heavily on the physical environment of their service, an understanding of the impact of the physical environment on the participants is vitally important. Despite the importance of the servicescape within the fitness center, no conceptual or empirical research has been attempted that might conceptualize and measure the servicescape in a fitness center. The purpose of this study is to gain a better understanding of what elements affect consumers' perceptions of the servicescape within the participants in fitness centers. After conducting an item analysis and an exploratory factor analysis. An eight-factor solution emerged and was found to be statistically and conceptually sound. The eight factors are as follows: (a) accessibility, (b) facility layout, (c) facility design, (d) equipment condition, (e) ambience, (f) facility system, (g) signage, and (h) social factor. The results were positive in that the new scales that were designed to measure important factors that comprising servicescape for fitness center appeared to possess sufficient reliability and validity to encourage their further testing in other fitness centers.

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“…The numerous studies that have investigated light and colour as atmospheric elements have yielded complex and sometimes conflicting results (Babin, Chebat, & Michon, 2004;Barlı, Aktan, Bilgili, & Dane, 2012;Brengman & Geuens, 2004;Crowley, 1993;Gohar, 2008;Knez, 1995Knez, , 2001Park & Farr, 2007;Singh, 2006;Turley & Milliman, 2000). Some studies have revealed cultural and gender differences in responses to light and colour, particularly on subjective dimensions such as preference (Knez, 2001;Ou, Luo, Woodcock, & Wright, 2004b, 2004cPark & Farr, 2007;Singh, 2006;Valdez & Mehrabian, 1994).…”

Section: Colour and Light As Atmospheric Variablesmentioning

confidence: 99%

“…Some studies have revealed cultural and gender differences in responses to light and colour, particularly on subjective dimensions such as preference (Knez, 2001;Ou, Luo, Woodcock, & Wright, 2004b, 2004cPark & Farr, 2007;Singh, 2006;Valdez & Mehrabian, 1994). However, others have found sufficient consistency across genders and cultures to support the notion that at least some physiological and psychological responses are universal (Hutchings, Ou, & Ronnier Luo, 2012;Mahnke & Mahnke, 1987;Meerwein et al, 2007;Ou, Ronnier Luo, & Cui, 2008).…”

Section: Colour and Light As Atmospheric Variablesmentioning

confidence: 99%

“…Despite these complexities, it is generally accepted that bright light is more arousing than soft light, whereas "cool" white light is more arousing than "warm" white light (Mahnke & Mahnke, 1987;Park & Farr, 2007). Similarly, cool white light is judged as brighter than a warm source at constant illuminance (Park & Farr, 2007).…”

Section: Lighting and Environmental Perceptionmentioning

confidence: 99%

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Design factors in the museum visitor experience

Forrest¹

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Over the past half-century, museums have evolved from being predominantly cultural repositories to playing an important social role as venues for educational leisure experiences. Accompanying this development has been an increased emphasis on optimising the visitor experience. The physical context of the museum has long been recognised as an important facet of the visitor experience (Falk & Dierking, 2000). However, the way that visitors perceive and respond to different types of exhibition environments on a holistic level has received relatively little research attention until recently. A key limitation in advancing research in this area has been a paucity of methods for quantifying and analysing visitor perceptions of the exhibition environment beyond simple measures of satisfaction. In order to address this gap, this thesis describes the development of a model for characterising how visitors perceive different exhibition environments -Perceived Atmosphere -and relates it to different facets of the visitor experience.As part of this study, a quantitative instrument known as the Perceived Atmosphere Instrument was piloted and refined. This allows the relationship between exhibition environment and visitor experience to be explored in greater depth. Development of Perceived Atmosphere was informed by environmental psychology, in particular environmental cognition, theories of spatial perception and the research field known as atmospherics (Kotler, 1974). Atmospherics is the study of the influence of retail environments and other service settings on customer attitudes and behaviour, and this study applied similar methods to a museum context. Both qualitative and quantitative data were collected to explore and compare visitors' perceptions of different exhibition environments at the South Australian Museum, a large natural and cultural history museum located in Adelaide, Australia. Qualitative data were collected through 12 prearranged accompanied visits to the museum, while quantitative data were collected from 602 visitors to the museum who agreed to participate in the study by completing a questionnaire that incorporated the Perceived Atmosphere Instrument. In addition, a small number of participants (n = 60) were unobtrusively tracked prior to completing the survey, allowing some preliminary analysis of the relationship between Perceived Atmosphere and visitor behaviour.Factor analysis of the 30 semantic differentials that comprise the Perceived Atmosphere Instrument produced a four factor solution interpreted as Vibrancy, Spatiality, Order and Theatricality. There were statistically significant differences between galleries on three of these four dimensions. These differences were interpretable in light of each gallery's physical characteristics, but also indicate ii that a space's perceived affordances are as important as its measurable physical properties. Of the Perceived Atmosphere dimensions, Vibrancy is the strongest predictor of affective, cognitive and behavioural engagement. Spatiality is a p...

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The Effects of Lighting on Consumers’ Emotions and Behavioral Intentions in a Retail Environment: A Cross–Cultural Comparison

Cited by 78 publications

References 36 publications

Changes in Perceived Colors of Cut Roses under Florist Shop Lighting

Changes in Perceived Colors of Cut Roses under Florist Shop Lighting

The Servicescape in the Fitness Center: Measuring Fitness Center’s Services

Design factors in the museum visitor experience

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