The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility

Ko, Ya-Hsien

doi:10.1016/j.apergo.2017.05.015

Cited by 49 publications

(33 citation statements)

References 29 publications

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“…58 In shape discrimination tasks, luminance vision performs better than color vision. 59 In fact, contrast in brightness affects performance in various visual tasks [60][61][62][63] and subjective evaluations [64][65][66] concerning the legibility of texts and icons. Furthermore, legibility tightly correlates with pleasantness.…”

Section: Why Are These Color Combinations Preferred By Humans?mentioning

confidence: 99%

Computational color combination analysis of Papilionidae butterflies as aesthetic objects

Kakehashi

Muramatsu

Hibino

2019

Color Research & Application

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In this study, our aim is to clarify the color combination rules of the human‐preferred Papilionidae butterflies as aesthetic objects. A set of 118 butterfly images, including color polyphenism from the 47 Papilionidae species that are generally preferred by humans, was selected. These images were classified using hierarchical cluster analysis based on similarities of lightness, chroma, and hue attributes in CIELAB space, determined using histogram intersection. Then, the color distributions and combinations in each cluster were analyzed using a Gaussian mixture model and the color combination types defined in the present study. Accordingly, we obtained the following main color combination rules of human‐preferred Papilionidae: (a) dominant low lightness and contrasting lightness components, (b) dominant low chroma and similar chroma components, and (c) dominant orange to yellow‐green hue and similar hue components. These rules partly agree with the robust harmony principles found in previous research. We infer that the cognitive effects concerning the processing fluency through these color combination rules influence human aesthetic responses.

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Section: Why Are These Color Combinations Preferred By Humans?mentioning

confidence: 99%

Computational color combination analysis of Papilionidae butterflies as aesthetic objects

Kakehashi

Muramatsu

Hibino

2019

Color Research & Application

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“…Recent studies have begun to investigate legibility in a more modern context. Such work shows clearly that the typeface used to display information can affect legibility at-a-glance, whether in laboratory settings (Dobres et al 2016;Dobres et al 2017;Sawyer et al 2017;Ko 2017), a simulated driving environment (Reimer et al 2014), or on the highway (Carlson and Holick 2005). These studies reveal that, indeed, the choice of typeface matters, and that the magnitude of difference is enough to make real impact in a variety of real-world situations (Sawyer et al 2017).…”

Section: Introductionmentioning

confidence: 87%

The great typography bake-off: comparing legibility at-a-glance

Sawyer¹,

Dobres

Chahine

2020

Ergonomics

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Typography plays an increasingly important role in today's dynamic digital interfaces. Graphic designers and interface engineers have more typographic options than ever before. Sorting through this maze of design choices can be a daunting task. Here we present the results of an experiment comparing differences in glance-based legibility between eight popular sans-serif typefaces. The results show typography to be more than a matter of taste, especially in safety critical contexts such as in-vehicle interfaces. Our work provides both a method and rationale for using glanceable typefaces, as well as actionable information to guide design decisions for optimised usability in the fast-paced mobile world in which information is increasingly consumed in a few short glances. Practitioner summary: There is presently no accepted scientific method for comparing font legibility under time-pressure, in 'glanceable' interfaces such as automotive displays and smartphone notifications. A 'bake-off' method is demonstrated with eight popular sans-serif typefaces. The results produce actionable information to guide design decisions when information must be consumed at-a-glance.

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“…In these conditions, there is no absolute way to argue why choosing one colour over another will be a better option, maybe except for objective technical reasons. Nevertheless, whilst two decades ago, visual identity systems had to take into account production considerations, mostly related with print and the costly number of colours, with the advances in technology, brands can now afford to use many different hues, including value and saturation combinations, using gradients, shadowed and bright areas, simulating textures and multidimensional contexts, in a variety of different media, techniques and applications, being packaging, window display and the Web the most common (Ko, 2017;Magnier and Schoormans, 2017;Rizomyliotis et al, 2018).…”

Section: Dynamic Colour Associations?mentioning

confidence: 99%

Like a chameleon: the polychromatic virtue of dynamic brands

Lélis

2019

JPBM

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PurposeThe main objective for this paper was to identify the chromatic approaches in dynamic brand identities, describing and analysing new trends, patterns or shared strategies which seem to be taking place, renunciating the consistent use of corporate colours in some brands. Design/methodology/approach The research consisted of a qualitative visual content analysis, based on the comparison and scrutiny of 50 dynamic visual identities, verifying the changes that their colours would undergo in their numerous forms of representation and the symbolic associations these would carry. This analysis was performed using three different studies. FindingsThe results show that colour in dynamic brands does not follow any consistent pattern regarding its application and none of the most common colour harmonies seem to be an obvious strategic preference. Practical implicationsThis research provides insights for 1) brand managers to look at how this dynamic positioning can be successfully implemented without affecting recognition whilst establishing or maintaining customer loyalty, and 2) brand for designers and marketers to clarify how brand guidelines will explain the usage of such colourful approaches. Originality/value This paper is a contribution to the knowledge of how a traditional visual element such as colour is being combined, deconstructed and reassembled in the context of modern visual identities. Three patterns are identified, and two of them draw attention to the apparent unnecessity of colour consistency and the way this may affect the relevance of colour in transmitting certain meanings.

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The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility

Cited by 49 publications

References 29 publications

Computational color combination analysis of Papilionidae butterflies as aesthetic objects

Computational color combination analysis of Papilionidae butterflies as aesthetic objects

The great typography bake-off: comparing legibility at-a-glance

Like a chameleon: the polychromatic virtue of dynamic brands

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