The effects of media characteristics on IPTV adoption

Ha, Imsook; Yook, Seungyun

doi:10.1109/picmet.2009.5261821

Cited by 6 publications

(3 citation statements)

References 17 publications

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“…IPTV industries are seeking an opportunity to increase their income, which could only occur with IPTV application and acceptance from consumers (Casier et al, 2008). Recently, numerous scholars have investigated determinants of consumers' continuance intention to use IPTV, contributing their research findings to IPTV industries (Casier et al, 2008;Ha and Yook, 2009;Shin, 2007aShin, , 2009a. Relationships among perceived system quality, perceived ease of use, and attitude to use Concepts of perceived system quality were proposed by Delone and McLean (1992), Rai, Lang and Weiker (2002), and Teo and Choo (2001).…”

Section: Literature Review and Hypotheses Iptvmentioning

confidence: 99%

Understanding broadband television users’ continuance intention to use

Liou

Hsu

Chih

2015

Industrial Management &Amp; Data Systems

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Purpose – Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues. Design/methodology/approach – The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model. Findings – The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use. Practical implications – From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV. Originality/value – This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.

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Section: Literature Review and Hypotheses Iptvmentioning

confidence: 99%

Understanding broadband television users’ continuance intention to use

Liou

Hsu

Chih

2015

Industrial Management &Amp; Data Systems

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“…The studies of the past also embed evidences that the ease of use involved in operating the television-entertainment related innovations has a significant impact on the perceived usefulness, or the relative advantage of these innovations; Some examples of such studies are -IPTV studies Ha and Yook, 2009;Weniger, 2010), mobile IPTV study (Shin et al, 2008), mobile TV study (Jung et al, 2009), HDTV adoption study (Baaren et al, 2011), television commerce study (Yu et al, 2005), and others. The hypotheses thus formulated for this attribute were -H28a: Ease of using SKY TV's DTH service will positively influence the behavioral intentions of the potential consumers.…”

Section: Ease Of Use For Entertainment Related Innovationsmentioning

confidence: 99%

Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations

Kapoor

Dwivedi

Williams

2015

IJICBM

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Several enhancements and new features have been introduced in the television entertainment industry to offer the viewers with a high quality viewing experience when it comes to contemporary home entertainment services. Tata SKY's direct-to-home (DTH) service is one such service that has been recently introduced in the Indian context. For achieving an increased adoption rate of this innovation, it is important to gain an understanding of the behaviour of different factors that influence the potential consumers to form positive intentions about such innovations, in turn attracting them to accept and use of such innovations. This paper, thus aims at developing a theory-based conceptual framework for examining the consumer adoption of entertainment related innovations using the innovationattributes that have been acknowledged in the recent literature as having considerable influences on the acceptance of various innovations. Innovation-attributes from Rogers' diffusion of innovations theory, Tornatzky and Klein's meta-analysis, and Moore and Benbasat's perceived characteristics of innovating theory will be used here to develop a conceptual framework suitable for investigating the adoption of entertainment related innovations.

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“…).In spite of a growing body of scholarship on IPTV, previous empirical studies(Ha and Yook, 2009;Shin, 2007;Shin and Hwang, 2011) in this area mainly employ micro-level approaches (e.g. survey methods) to study adoption.…”

mentioning

confidence: 99%