The Effects of Motivation to Participate in Korean Traditional Dance on Psychological Happiness : Verification of Mediating Effect Dance Flow

Kim, Bo‐Kyung; Won, Young-Shin; Kim, Sue‐Yeon

doi:10.35159/kjss.2020.06.29.3.757

Cited by 2 publications

(4 citation statements)

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“…Further, skill development, enjoyment, and socialization, sub-factors of participation motivation, had a positive effect on psychological happiness, which is consistent with the results of Reference [ 62 ] that participation motivation in sports where participants feel enjoyment, socialization, and external appeal affects their happiness. Moreover, it is partially consistent with the results of Reference [ 63 ], that internal motivation and no motivation affects psychological happiness, and those of Reference [ 64 ], that external motivation affects psychological happiness. As this study combined the internal motivation sub-factors of skill development, enjoyment, and achievement, and the external motivation sub-factors of socialization, health, and physical fitness as well as external appeal into the sub-factors of participation motivation, this categorization may have caused some partial differences in the results.…”

Section: Discussionsupporting

confidence: 90%

The Relationship between MZ Generation Screen Golf Participants’ Participation Motivation, Self-Esteem, and Psychological Happiness

Lee,

Yang,

Bum

2023

Healthcare

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The purpose of this study is to analyze and clarify the relationship between the MZ generation’s participation motivation in screen golf, self-esteem, and psychological happiness. To reach the goals of this study, 300 MZ generation screen golf participants were selected for this study. Accordingly, a questionnaire was distributed and 275 questionnaires were used for this study, excluding the answers that were omitted or unfaithful. SPSS Version 29.0 was used to show the frequency analysis, exploratory factor analysis, correlation analysis, and multiple regression analysis of the research. The results of this study are as follows. First, it was found that the participation motivation of MZ generation screen golf participants had significant effects on positive self-esteem. Second, it was found that the participation motivation of MZ generation screen golf participants had significant effects on negative self-esteem. Third, it was found that the participation motivation of MZ generation screen golf participants had significant effects on psychological happiness. Fourth, it was found that the self-esteem of MZ generation screen golf participants had significant effects on psychological happiness. This study shows how to screen golf as part of a healthy leisure culture for the MZ generation and can enhance its psychological factors.

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Section: Discussionsupporting

confidence: 90%

The Relationship between MZ Generation Screen Golf Participants’ Participation Motivation, Self-Esteem, and Psychological Happiness

Lee,

Yang,

Bum

2023

Healthcare

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“…(1) The results show that the brand personality of Korean dance has a statistically significant positive effect on both its perceived ease of use and its perceived usefulness; perceived ease of use also has a statistically significant positive effect on perceived usefulness. Our results underpin those in previous studies by Chang [14], Choi and Jung [17], Choi and Jung [12], Choi et al [13], Hansen et al [115], Kim et al [15], Park et al [16], Raza et al [116], and Weng et al [67].…”

Section: Summary Of Researchsupporting

confidence: 91%

“…As mentioned, beneficial health effects are produced [12,13] as one learns how to express their emotions through dance [14]. It has charm and differs from other genres, as the genre focuses on breathing rather than just on the music [15]. The perception is that it is "good for health," as it strengthens the core muscles [16] through easy movements.…”

Section: Brand Personality and Perceived Ease Of Use/usefulnessmentioning

confidence: 99%

“…It is an exercise in which people express emotions with their bodies [14]. Furthermore, Korean dance has a specific charm and an effect that is different from other dance genres because its movements are focused on breathing and not just on music [15]. In general, people believe that Korean dance is "good for health," as its movements help strengthen the core muscles [16].…”

Section: Introductionmentioning

confidence: 99%

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Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

et al. 2021

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Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

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The Effects of Motivation to Participate in Korean Traditional Dance on Psychological Happiness : Verification of Mediating Effect Dance Flow

Cited by 2 publications

References 0 publications

The Relationship between MZ Generation Screen Golf Participants’ Participation Motivation, Self-Esteem, and Psychological Happiness

The Relationship between MZ Generation Screen Golf Participants’ Participation Motivation, Self-Esteem, and Psychological Happiness

Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

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