The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude

Lai, Yee-Lin; Kuan, Kevin K. Y.; Hui, Kai Lung; Liu, Na

doi:10.1109/tem.2009.2023454

Cited by 15 publications

(10 citation statements)

References 65 publications

(94 reference statements)

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“…Finally, moving images on a filler interface can also induce a state of heightened enjoyment during online waits. Previous studies using motion effect theory showed that formal properties of stimuli (e.g., moving images) create emotional responses such as arousal, entertainment, or excitement (Lai et al 2009;Philips and Lee 2005;Reeves et al 1999;Simons et al 2000). In fact, Simons et al (2000) found that moving images were more physiologically arousing than static ones regardless of whether image valence was positive, neutral, or negative.…”

Section: Study 3: Research Hypotheses-relevance Of Image/text Image mentioning

confidence: 99%

“…A few researchers in IS have investigated the effects of moving images (or animation) in information search and browsing activities (Hong et al , 2007Lai et al 2009). In these studies, moving images were conceptualized as banner ad animations (Bayles 2002;Burke et al 2005), nonbanner ad animations on Web pages (Hong et al 2007), and flash Lai et al 2009). Generally, these studies found that animation attracted Web users' attention (Hong et al 2007).…”

Section: Hci Theories: Competition For Attention Visual Search and mentioning

confidence: 99%

“…This conjecture is perfectly in line with past research using motion effect theory, which postulates that moving images attract users' attention more than static images. Various studies in marketing and advertising (Diao and Sundar 2004;Fasolo et al 2006;Phillips and Lee 2005), media and communication (Detenber et al 1998;Ravaja 2004;Simons et al 2000;Simons et al 1999) and IS (Hong et al , 2007Lai et al 2009) showed that as compared to static images, moving images captured more attentional resources. Moving images also appeared to sustain attention for longer periods of time than static ones (Simons et al 2000).…”

Section: Study 3: Research Hypotheses-relevance Of Image/text Image mentioning

confidence: 99%

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Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

Lee¹,

Chen²,

Ilie³

2012

MIS Quarterly

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A filler interface that runs during the wait for search results may influence online users' perceived waiting time (PWT); however, no scientific investigation has attempted to design effective filler interfaces for managing online waits. By adopting resource allocation theory, cognitive absorption theory, and human computer interaction (HCI) theories (competition for attention, visual search, and motion effect), we design diverse filler interfaces and investigate their effects on antecedents of PWT. The proposed research model considers cognitive absorption factors such as temporal dissociation, focused immersion, and heightened enjoyment as antecedents of PWT, which in turn triggers three outcomes: affective appraisals, cognitive appraisals, and Web site use intention. A multistage, multimethod approach is used to test the research hypotheses. In the first stage, we compare a filler interface condition with a no-filler interface condition, and find the superiority of a filler interface with respect to inducing focused immersion and temporal dissociation. In the second stage, we conduct two controlled experiments to examine whether filler interfaces with various designs (varying the presence and relevance of image, text, and image motion) distinctly influence antecedents of PWT and confirm their distinctive effects on focused immersion, temporal dissociation, and heightened enjoyment. In addition, by conducting a structural equation modeling analysis, we find that our research model explains 51 percent, 51 percent, 44 percent, and 45 percent of the variance in PWT, affective appraisals, cognitive appraisals, and Web site use intention respectively. Theoretical and practical implications of these findings are provided.

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Section: Study 3: Research Hypotheses-relevance Of Image/text Image mentioning

confidence: 99%

Section: Hci Theories: Competition For Attention Visual Search and mentioning

confidence: 99%

Section: Study 3: Research Hypotheses-relevance Of Image/text Image mentioning

confidence: 99%

See 1 more Smart Citation

Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

Lee¹,

Chen²,

Ilie³

2012

MIS Quarterly

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“…Articles classified as animations and effects studied the influence of animations and other special effects on the affective responses of users. A website containing both static and animated content is perceived as hedonically superior [28]. A study on the effectiveness of parallax scrolling found that it did not affect the perceived usability, aesthetic or satisfaction of the user experience but did have a significant effect on the perceived "fun" experienced of the participant [26].…”

Section: Resultsmentioning

confidence: 99%

“…Only one (1) article studied some sort of interaction technique on the affective responses of users. Based on the above, aesthetic aspects of an interface are more likely to evoke a positive affective response within users, as there is evidence to support the influence of aesthetics qualities, techniques or implementations on the user's affective response [22][23][24][25][26][27][28][29][30]. Practitioners will likely find that they can evoke affective responses in users through the aesthetics of the interface of a digital technology that they are developing.…”

Section: Discussionmentioning

confidence: 99%

Designing for Positive Emotional Responses in Users of Interactive Digital Technologies: A Systematic Literature Review

Makkan¹,

Brosens²,

Kruger³

2020

Lecture Notes in Computer Science

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In this study, 20 papers were reviewed to identify means, methods, techniques, tools or other interventions that practitioners may use to positively influence the affective state of users of digital interactive technologies. A systematic literature review was conducted in order to find such interventions. A literature background covering concepts from the fields of Human-computer interaction, as well as certain concepts from the field of psychology that is relevant to this study is provided. Search criteria were determined and used to identify research papers from various academic resources. Four categories of intervention categories were identified from the papers reviewed, which can be applied to interactive digital technologies by practitioners in order to evoke positive affect on users. These four categories were aesthetics, affective computing, need fulfilment and novel interaction techniques. The identified categories for practitioners were consolidated alongside metadata such as the types of publications of the reviewed papers, the regions the studies were conducted and the growth in the number of studies.Given the effect of positive affect and hedonic qualities on the appeal of a technology to a user, the following research question can be raised: "What practices, techniques or interventions can a practitioner implement to evoke positive affective responses from users of a digital interactive technology?". The aim of this review is to evaluate existing research in the discipline of human-computer interaction (HCI) and user experience to identify the different interventions that have been put forward by researchers specifically intended to improve the emotional responses evoked in users of digital interactive technologies. The focus of this review will not be on the functionality or usability (pragmatic quality) aspects, but instead on the pleasurable and emotional aspects (hedonic quality) of user experiences.This review firstly describes some of the background knowledge on Human-Computer Interaction, Human-Centered Design, User Experience and the Hedonic/Pragmatic model of UX. The literature background also investigates some concepts from psychology, such as the pleasure-arousal-dominance model [5,6], and the ten psychological needs [7]. The selection process of articles used for the review is described in Sect. 3 including search terms, sources, as well as the data extraction process. The extracted research was then reviewed to answer the research question.

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Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention

Orús

Gurrea

Flavián

2016

Electron Commer Res

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The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude

Cited by 15 publications

References 65 publications

Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

Can Online Wait Be Managed? The Effect of Filler Interfaces and Presentation Modes on Perceived Waiting Time Online

Designing for Positive Emotional Responses in Users of Interactive Digital Technologies: A Systematic Literature Review

Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention

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