The Effects of National Culture Values on Consumer Acceptance of E-commerce: Online Shoppers in Russia

Kim, Eungkyu; Urunov, Roman; Kim, Hyeonwoo

doi:10.1016/j.procs.2016.07.124

Cited by 15 publications

(18 citation statements)

References 15 publications

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“…The research uses five Hofstede's cultural dimensions as a proxy of national culture and the share of ICT expenditure in each country as a proxy of ICT adoption. Other studies also find that Hofstede's cultural dimension has a significant impact on the relationship of acceptance of e-commerce by customers in Russia (Kim, Urunov, & Kim, 2016), mobile phone service (Abrahão, Moriguchi, & Andrade, 2016), or e-government development (Kovacic, 2009;Kurfalı, Arifoğlu, Tokdemir, & Paçin, 2017;Merhi, 2018;Zhao, 2011). For avoiding bias on the measurement, the national wealth (GDP) is included to predict the relationship since it significantly affects the ICT adoption in government (Alderete, 2018).…”

Section: N P R E S Smentioning

confidence: 99%

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

Apriyantopo

Aprianingsih

2020

Binus Business Review

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The research dealt with factors affected the different Information Communication and Technology (ICT) adoption rate among Asian countries. The primary purpose was to examine the impact of national wealth and culture on the behavioral adoption of ICT empirically among selected countries in Asia. Data were collected from the World Bank, World Economic Forum, and Hofstede’s cultural dimension index. Statistical correlation and multiple regression were utilized to analyze the dataset, such as Gross Domestic Product (GDP) as a proxy for national wealth and Hofstede’s cultural dimension as a proxy for culture. The result shows a significant relationship between GDP per capita and uncertainty avoidance on the national ICT adoption index. This finding contributes to improving the acknowledgment of the GDP and national culture as the antecedent of ICT adoption in the global field. Practically, the research updates the previous similar ones and proposes further empirical research to extend the scope of analysis.

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Section: N P R E S Smentioning

confidence: 99%

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

Apriyantopo

Aprianingsih

2020

Binus Business Review

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“…The variables for the current study are; perceived usefulness (6 items); perceived ease of use (6 items); behavior Intention (3 items); and usage behavior (2 items).the items for the constructs of TAM were adapted from past studies Davis (1989), Venkatesh & Davis (2000) , Venkatesh et al (2003 ). The national culture (17 items) adapted from Hofstede (1980) and Kim et al (2016), and Tarhini et al2016).This section obtains the willingness to use IoT technologies in the future The questionnaires measured using the 5-point Likert scale and the respondents asked to select their opinions on the items (1 for strongly disagree, 5 for strongly agree).In this study, the sample target was business leaders and staff who work in SME. 130 questioners distributed among respondents.…”

Section: Methodsmentioning

confidence: 99%

“…They found the PU and PEOU impact on behavioral intention (BI) towards e-learning and significant moderating effects for the cultural dimensions. Kim et al (2016) studied the influence of national culture on the consumer acceptance of e-commerce in Russia. They used national culture dimensions as moderators with TAM.…”

Section: National Culturesmentioning

confidence: 99%

The Effect Factors in the Adoption of Internet of Things (IoT) Technology in the SME in KSA: An Empirical Study

Jaafreh¹

2018

IRMBR

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“…Moreover, a cultural difference has an effect on the perceived usefulness, perceived ease of use, trust, and usage intention in an e-commerce environment [24,25]. Ng [26] argues that consumer's purchasing intention and trust is moderated by their culture, leading to different buying behaviors.…”

Section: Younger Tech-savvy Thais Who Have a Higher Level Of Innovatmentioning

confidence: 99%

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

Sukrat¹,

Mahatanankoon²,

Papasratorn³

2018

KSS

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Social Networking Services (SNSs) allow individuals and small online retailers to engage in consumer-to-consumer social commerce (C2C s-commerce). It is a growing phenomenon in Thailand. This article seeks to articulate the driving forces behind the massive growth of C2C s-commerce in Thailand. Our preliminary literature review and observation reveal a set of interrelated drivers or dimensions fueling this growth: personality and motivation, user-generated content, ICT, and virtual community management. We postulate that these drivers are the main building blocks for C2C s-commerce adoption in Thailand. Researchers and practitioners can refer to these dimensions as they seek to reexamine C2C s-commerce in the context of Thailand or other emerging economies.

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The Effects of National Culture Values on Consumer Acceptance of E-commerce: Online Shoppers in Russia

Cited by 15 publications

References 15 publications

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors

The Effect Factors in the Adoption of Internet of Things (IoT) Technology in the SME in KSA: An Empirical Study

The Driving Forces of C2C Social Commerce in Thailand: A Developing Framework

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