2014
DOI: 10.1080/10810730.2013.872720
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The Effects of Natural Cigarette Claims on Adolescents' Brand-Related Beliefs, Attitudes, and Intentions

Abstract: The marketing of natural cigarettes has been widely criticized by consumer advocates and public policymakers. The present research is designed to inform the ongoing policy debate by examining the effects of natural cigarette claims on adolescents' brand impressions. The authors report the results of an experiment in which high school students viewed images of cigarette packages for three different brands. Findings indicate that including natural claims on cigarette packages can weaken beliefs that the cigarett… Show more

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Cited by 30 publications
(22 citation statements)
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“…Many Canadian high school students and U.S. adults incorrectly believed that cigarettes labeled as “additive-free,” organic,” or “natural” are safer than other cigarettes (Czoli & Hammond, 2014; Kelly & Manning, 2014; McDaniel & Malone, 2007). A review of tobacco industry documents found that U.S. smokers perceived “chemicals” as unhealthy and therefore a “chemical-free” cigarette was preferable (McDaniel & Malone, 2007).…”
Section: Resultsmentioning
confidence: 99%
“…Many Canadian high school students and U.S. adults incorrectly believed that cigarettes labeled as “additive-free,” organic,” or “natural” are safer than other cigarettes (Czoli & Hammond, 2014; Kelly & Manning, 2014; McDaniel & Malone, 2007). A review of tobacco industry documents found that U.S. smokers perceived “chemicals” as unhealthy and therefore a “chemical-free” cigarette was preferable (McDaniel & Malone, 2007).…”
Section: Resultsmentioning
confidence: 99%
“…Indeed, many consumers view such cigarettes as less hazardous. 26 27 American Spirit has recently attracted attention from regulators on the basis of its positioning, with FDA sending warning letters calling those descriptors unauthorised modified risk claims. Newport, the leading menthol brand, continues to gain market share in a near-linear fashion.…”
Section: Discussionmentioning
confidence: 99%
“…There are many framing devices in tobacco marketing and risk communication, ranging from glamorous or grotesque imagery, to narratives about manipulation, to simple words used to describe tobacco products and consumer behavior. [5][6][7][8] Shaping the ways people think about and describe secondhand smoke has been an industry tactic dating back to at least the early 1970s. 9 For example, tobacco industry representatives have referred to secondhand smoke as "environmental tobacco smoke" to make it sound more natural, with weaker direct linkages to their products, and thereby less harmful.…”
Section: Introductionmentioning
confidence: 99%