The effects of news authenticity and social media tie strength on consumer dissemination behavior

Abstract

This study explores the effect of brand news authenticity and social media tie strength on consumer news attitudes, word‐of‐mouth reviews, and sharing behavior in the context of social media platforms. Besides, the moderating roles of review sidedness and consumer information literacy on the respective effects of news authenticity and social media tie strength on consumer attitudes, word‐of‐mouth reviews, and sharing behavior were also examined. An experimental design was used to test the research model and hypotheses. The findings present several important theoretical and practical implications for efforts by marketers to manage the impact of fake news on their brands.

Self‐media information disclosure and firm productivity

“…Furthermore, social media enables companies to engage in real-time communication and collaboration with suppliers, wholesalers, and customers, resulting in reduced delivery times, optimized inventory management, improved production plans, enhanced sales strategies, more cost savings, and increased supply chain efficiency (Wang et al, 2023). Additionally, it promotes knowledge sharing, potential partnerships, and increased productivity among companies (Lin et al, 2023). Also, Self-media information disclosure can predict and influence stock price.…”

“…Self‐media serves as a valuable platform for sharing information, offering benefits such as increasing brand awareness, promoting products or services, and attracting potential customers (Lin et al, 2023; Sigurdsson et al, 2020). It enables targeted advertising to reach specific audiences, thereby enhancing marketing efficiency (Lin et al, 2023), and provides insights into consumer preferences, market trends and needs (Wang et al, 2023).…”

“…Self‐media serves as a valuable platform for sharing information, offering benefits such as increasing brand awareness, promoting products or services, and attracting potential customers (Lin et al, 2023; Sigurdsson et al, 2020). It enables targeted advertising to reach specific audiences, thereby enhancing marketing efficiency (Lin et al, 2023), and provides insights into consumer preferences, market trends and needs (Wang et al, 2023). Furthermore, social media enables companies to engage in real‐time communication and collaboration with suppliers, wholesalers, and customers, resulting in reduced delivery times, optimized inventory management, improved production plans, enhanced sales strategies, more cost savings, and increased supply chain efficiency (Wang et al, 2023).…”

Rein in or let it go? Managerial strategy for companies in social media brand communities

“…Text‐based communication in social media generally facilitates a faster and shallower orientation toward information (Carpenter et al, 2018). The increasing popularization and development of the social media brand community have provided customers with a platform to share the experience and enthusiasm of their preferred brands (Lin et al, 2023; Zhu et al, 2016). In such a highly networked environment, customers are greatly empowered to get products/services and content changed for themselves (Paruthi et al, 2022).…”