1997
DOI: 10.1177/074391569701600206
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The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations

Abstract: In a laboratory experiment using a between-subjects design, the authors examine the effects on nutrition and product evaluations of nutrition claims made (e.g., "99% fat free; " "low in calories") on a product package, product nutrition value levels, and enduring motivation to process nutrition information. Enduring motivation is shown to moderate the effects of product nutrition value on consumer evaluations. Also, nutrition claims interact with product nutrition value in affecting consumer perceptions of man… Show more

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Cited by 187 publications
(216 citation statements)
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“…Hedonic rationalizations were measured using three items. Motivation to process nutrition information was also measured using three items (Keller et al 1997). Additionally, we adapted items to measure social norms from those used in previous research (Bagozzi et al 2000;Fishbein and Ajzen 1975).…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…Hedonic rationalizations were measured using three items. Motivation to process nutrition information was also measured using three items (Keller et al 1997). Additionally, we adapted items to measure social norms from those used in previous research (Bagozzi et al 2000;Fishbein and Ajzen 1975).…”
Section: Methodsmentioning
confidence: 99%
“…A number of studies have examined the effects of the provision of nutrition information, health claims, and the manner in which this information is presented on consumer behavior (Burton and Creyer 2004;Keller et al 1997;Kemp et al 2007;Viswanathan et al 2009). Specifically, a consumers' level of motivation to process the nutrition information on packages can influence their evaluative and choice processes.…”
Section: Motivation To Process Nutrition Informationmentioning
confidence: 99%
“…Szykman, Bloom, and Levy (1997) analysed the factors affecting claim and nutrition label use and the possible positive correlation between them. Ford, Hastak, Mitra, and Ringold (1996), Keller, Landry, Olson, and Velliquette (1997), and Mitra, Manoj, Ford, and Ringold (1999) focussed on examining the ability of consumers to interpret nutrition label in the presence of a health and/or nutrition claim. Finally, Garretson and Burton (2000), Roe, Levy, and Derby (1999), and Kozup, Creyer, and Burton (2003) studied the effect of nutrition information contained in both, nutrition labels and claims on consumers' attitudes and purchase intentions, and the possible interaction between them.…”
Section: Introductionmentioning
confidence: 99%
“…The ambiguous sources of nutritional information that consumers rely on is elucidated when reviewing the contradictory findings in studies by Ford et al (1996) and Keller et al (1997). The results of the former study demonstrate that consumers rely on the presence of health claims to indicate that a product is healthy, rather than the clarity of the claim or the type of claim that is made.…”
Section: Discussionmentioning
confidence: 93%
“…Keller et al (1997) examined whether or not the descriptor regulations help to eliminate consumer confusion. In an experiment using product claims, such as "99% fat free," this study found that, when the nutrition panel was readily available, health claims did not positively influence consumers' product-related judgments.…”
Section: Goal 1: Clearing Up Confusion In the Marketplacementioning
confidence: 99%