The effects of online marketing on financial performance in the textile industry

Abstract

<jats:p>Although Romania has an Internet penetration rate of 73.8%, over the world average, below the European Union average of 85.2%, Romanian Internet users ranked 28th in online shopping, the lowest position in EU, while the Romanian enterprises are the least digital in the EU ranking on the lowest positions in using social media and e-commerce. The aim of this paper is to examine the impact of using online marketing tools in the development and implementation of marketing strategies and their impact on organizational performance in the textile industry. We propose an empirical model, rooted in an in-depth survey of over 897 Romanian organizations acting on the textile industry market (production, distribution or retail), which gives us a general overview of antecedents of online marketing success and its impact on organizational performance</jats:p>

The next step for Artificial Intelligence in a globally connected economy

“…Since the Internet's inception, the process of transitioning from a text-based communications economy to a much more complicated data stream based on picture, video material, and metadata linked to location, date, and mood has grown into a considerably more complex data stream (Orzan et al, 2020). The growth of WIFI and 5G enabled a new generation of the unlocated social, and human-machine internationalization became a bidirectional hybrid telemetry, resulting in the connection between computerized health networks that allow medical data synergy (radiographs, CT scans and MRI).…”

The Digital Finance – opportunity of development in the new economy

“…Temperature dynamics is a significant branch of physics. With the advent of the steam engine and the subsequent actions taken in order to enhance it, the development of what we now know as thermodynamics occurred (Orzan et al, 2020). The three laws of thermodynamics were discussed in depth during physics classes.…”

Opportunities and Challenges of Companies from the Romanian E-Commerce Market for Sustainable Competitiveness

“…The impact of using online marketing tools on a company's performance was examined by Orzan et al [20], based on a questionnaire addressed to Romanian companies in the textile industry (production, distribution, or retail) and found that online marketing had a positive impact on organizational performance.…”