This study focused on employee engagement as a research endeavor in the industry using qualitative methods. Therefore, the purpose of this paper was to define the factors that affect employee engagement, as tested within the framework of Maslow's hierarchy of needs (MHN). In this study, key elements for measuring employee engagement was defined based on MHN. The priority of this study is to determine which factors and to what degree contribute to employee engagement in Maslow's five levels. In this qualitative study, engagement efforts and experiences were interpreted using MAXQDA 22 for thematic content analysis post-data collection. As a result of this study, a strong relationship relationship was determined between employee engagement and the influential factors of Maslow's five levels. The factors of employee engagement corresponding to the five steps are explained as 9 codes (key elements) and defined in the relevant step of the pyramid. There is a lack of applied studies in the literature on employee engagement, making this study original in that respect. In the analysis of employee engagement, a significant relationship was found between self-actualization and 9 key elements. These elements are Expectations, Materials, Recognition, Care, Development, Quality, Team, Progress, and Learn & Grow. The last step, to achieve self-actualization, all these elements must work together. As a result, this study concludes that MHN can offer valuable insights regarding employee engagement.