The Effects of Perceived Barriers on Innovation Resistance of Hydrogen-Electric Motorcycles

Abstract

As environmental awareness among the public gradually improves, it is predicted that the trend of green consumption will make green products enter the mainstream market. Hydrogen-electric motorcycles, with eco-friendly and energy-efficient characteristics, have great advantages for development. However, as a type of innovative product, hydrogen-electric motorcycles require further examination with regard to consumer acceptance and external variables of the products. In this study, consumer behavioral intention (BI) for the use of hydrogen-electric motorcycles and its influencing factors are discussed, using innovation resistance as the basis and environmental concern as the adjusting variable. Consumers' willingness-to-pay (WTP) for hydrogen-electric motorcycles is estimated using the contingent valuation method (CVM). The results found that (1) perception barriers, viz., usage barrier, value barrier, risk barrier, tradition barrier, and price barrier are statistically significant, whereas image barrier is not; (2) a high degree of environmental concern will reduce the consumers' innovation resistance to the hydrogen-electric motorcycles; (3) up to 94.79% of the respondents of the designed questionnaire suggested that the promotion of hydrogen-electric motorcycles requires a subsidy of 21.9% of the total price from the government. The mean WTP of consumers for the purchase of hydrogen-electric motorcycles is 10-15% higher than that of traditional motorcycles.

Electric Scooter - An Alternative Mode of Transportation for Malaysian Youth

“…The attitude and preferences are considerably changed if the right and valid evidence are provided that ES can provide monetary and environmental bene ts. The use of experiential marketing, long-term lease, and government incentive schemes positively affect the adoption of ES (Chen et al, 2018). Moreover, the manufacturing industry needs to determine the consumers' preference to understand their buying behaviour and enhance the ES Importance Performance Map Figure 3…”

“…However, the ES is in its early market stage, and general consumers' acceptance of ES is low. About 1.7 billion of the scooters (two-wheeler) are owned by individuals around the globe (Chen et al, 2018). However, there are fewer shares of ES.…”

“…Moreover, behavioural intention is the outcome for the social-cognitive factors of attitude, subjective norm and perceived behavioural control (Afroz, Masud, Akthar, Islam & Duasa, 2015;Yadav & Pathak, 2016). TPB is used in different studies to explore the adoption of green products by the customers' intention to buy green products like hydrogen-electric motorcycles food (Chen, Tsai & Hsieh, 2018), green product purchase intention (Mostafa, 2006), and payment behaviour for environment-friendly products among low-income groups (Yadav & Pathak, 2016;. This study extended the TPB in the ecological business adoption like beekeeping and extended the application and predictive power of the TPB framework for the adoption of green business.…”

Do barriers to innovation impact changes in innovation activities of firms during business cycle? The effect of the Polish green island

“…Hence, elements such as belonging to a cluster, R&D cooperation, and environmental monitoring are particularly important in the strategy of an enterprise that is undertaking ecoinnovations. When some eco-friendly innovative products are introduced to the market, consumer perception barriers such as usage barrier, value barrier, risk barrier, and tradition barriers may be of great importance (Chen et al, 2018).…”

Mapping the Research Landscape for the Motorcycle Market Policies: Sustainability as a Trend—A Systematic Literature Review

“…Motorcycles have been studied from different perspectives. For instance, some authors have investigated the factors that influence the purchase of these two-wheelers in recent years [5,[10][11][12][13][14][15][16][17][18][19][20]. Likewise, the literature in this field has reported some environmental concerns regarding their use.…”